Marketing Essentials Assignment Solution - Coca Cola

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1. Introducing the concept of marketing, including current and future trends of Coca Cola:1
2. Different marketing processes in Coca Cola.....................................................................2
3. Role and responsibilities of a marketing manager of Coca Cola......................................2
4. Marketing influence and interrelationship with other functional departments of Coca Cola. 3
5. Importance of the marketing role in the context of Coca Cola..........................................3
6. Conclusion..........................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is the process which involves buyer and seller in making an organisation
successful. Activities performed in this are about focusing on cosumersrequirement. This also
includes target of high profitability and analysing the best value of customers. Marketing comes
with concept of customer-oriented with huge success in business. . In this, different aspects is
described like responsibilities of marketing manager, marketing process, interrelationship
withother departments and more in it. Itgoes on changing as per consumer demands. It’s a
dynamic concept. Sales factoris seller based while marketing factoris customer based. The
strategy of marketing involves advertising, pricing etc of the product.. Risk factors like loss, less
productivity are also faced in marketing. Successful marketing makes the business successful.
1. Introducing the concept of marketing, including current and future trends of Coca Cola:
Marketing of the product has become highly challenging.Marketers need to update
themselves according as per requirements of customers. Coca Cola runs a business which has to
reach at peak compared to other products relatively in the market. Product promotion needs to be
done to improve marketing currently and will achieve better profitability inmarket. People buy
products in which they are t satisfied with (Ardjouman and Asma, 2015). The customers should
also be satisfied economically. Marketing of this is to perform after focusing to profit growth
and revenue of company. Coca Cola invests in their own brands. Its marketing also expands
business currently and also, in the future.
Coca Cola also performs different campaigns for huge selling of the product. Talking
about future trends, plastic bottles are now avoided. Coca Cola plans to change its design of
bottle (Möller and Parvinen, 2015). Coca Cola is planning to design bottle in light weight
keeping in mind about environmental resources Coca Cola also finds a best way out in recycling
the waste products as well. Further, water is also filtered according to sustainability of human
kinds.
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