Roles and Responsibilities of Marketing Function

MARKETING
ESSENTIALS

TABLE OF CONTENT
 INTRODUCTION
 Roles and responsibilities of marketing function
 Roles and responsibilities of marketing related organisation
 Roles and accountability f marketing related environment
 Significance of interrelationship among functions
 Analyse and evaluate key elements of marketing function
and interrelationship
 Conclusion
 References

INTRODUCTION
• TESCO is a big retail company and it provides good
quality of products and services at lower price.
• In this presentation mentioned about the key roles and
responsibilities of marketing functions and the marketing
environment.

P1 Key roles and responsibilities of
marketing function
 Marketing is a process of many activities which are related
to selling and purchasing of services and goods.
 In this, involves promotional activities, selling and supply
products to customers.