Marketing Essentials of Cadbury Assignment (Solved)

Added on - Nov 2020

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MARKETINGESSENTIALSCADBURY
Table of ContentsActivity 1.........................................................................................................................................................................................................................................................................................................................Key roles and responsibilities of the marketing function.......................................................................................................................................................................................................................Roles of responsibilities of marketing in the context of marketenvironment......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Roles and responsibilities of marketing relate to the widerorganizational context...........................................................................................................................................................................................................................................................................................Significance of interrelationship between marketing and otherorganisational functions.......................................................................................................................................................................................................................................................................................Critical analysis and evaluation of the key elements of the marketingfunction and its relationship with other functional units.......................................................................................................................................................................................................................References...............................................................................................................................................................................................................................................................................................................Marketing is the process of promoting products andservices of an organisation and its functions in order to enhancethe sales and productivity. This process is carried out bymarketing department of an organisation. The marketingdepartment plays a vital role in the development of newproducts, marketing strategies, customer relationship etc. whichare essential for firms in order to survive in the market. Mainlymarketing department is responsible for improving theperformance of products and services in the market by using thepromotional and advertisements techniques.Cadbury is a British multinational confectionerycompany which is a subsidiary of Mondelez International. Thecompany's headquartered is in West London and operating itsoperations in more than 50 countries. The company is dealing invarious types of food and confectionery products.
Activity 1Key roles and responsibilities of the marketing functionMarketing department is very essential for anyorganisation which performs its role and responsibilities ofpromoting the company and its offerings for improving thesales and profit of the organisation.The taken company i.e.Cadbury also has an efficient marketing department who iscontributing their maximum efforts for improving the sales ofthe company in order to earn high profit. The marketingdepartment of the Cadbury is also doing research of the marketfor determining the trends of the market as well as of theirtargetted customers in order to supply the products accordingly.This department is also developing the promotional strategiesfor advertising and promoting the products of the Cadbury to alarge number of people for attracting them towards the offeringsof the company. Some of the roles and responsibilities ofmarketing are discussed below:Data collection regarding trends:It is a most importantrole of marketing department in which they gathers the data andinsights from the market regarding the trends of customers.Through these information and insights, they can developproper strategies for improving the performance andproductivity of the company in the market. The marketingdepartment of Cadbury analyse the market for gathering theinformation regarding the competitors, products etc. so that thestrategies can be developed accordingly. For example: Themarketing department of Cadbury determined the trends amongthe customers regarding the chocolate biscuits using the insightof the market due to which company was able to provide itschocolates to the youth effectively.Customer satisfaction:It is also the responsibility of themarketing department to ensure that the customers are satisfiedby the products of the company.The marketing department ofthe Cadbury is using promotional activities and surveys forensuring the satisfaction of customers. Through the surveys andpromotional activities, departmentsgathers the ideas andsuggestions from the customers which will enhance theirsatisfaction level. For example: The company is using varioussocial media accounts which are named as per the country inwhich the operations of company are running. Through this,company is ensuring that the customers are satisfied with theproducts by using the feedback and suggestions from customersthrough these social media accounts
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