Roles and Responsibilities of Marketing Functions in Burberry

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
P1. Different roles and responsibilities of marketing functions..................................................1
P2. Roles and Responsibilities of marketing relate to wider organizational context..................3
Task 2. ...........................................................................................................................................5
Comparison of marketing mix of two different companies of same sector. ..............................5
Task 3...............................................................................................................................................8
P4. Development strategic marketing plan. ...............................................................................8
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The tern marketing is practise of manufacturing, advertising, promoting, selling and
distribution of product and services to making fulfil customer expectation as effective manner
(Affran, Dza, and Buckman, 2019). Main purpose of marketing is to creating awareness and
enhance advertising towards accomplishing expectation of customer on per basis of demand in
current marketplace.
In this report, the organisation is taken as Burberry, it is British luxury fashion house
headquarter in London, England. It currently design and distribute which is textiles which is
allows to manufacture leather goods, footwear, fashion through accessories like eye wear and
other form logistic products. It is having established 1856 that allows to earn revenue 2.63 billion
pounds along with having workforce overall approx 9,892 employees are actively working in
working internationally (Andersen, Weisstein, and Song, 2020). By covering in report about
topics, roles and responsibilities within marketing function and organisation context. By
implement using of marketing 7 ps to highlight as comparing between two companies along
with proper strategic marketing plan.
MAIN BODY
Task 1.
P1. Different roles and responsibilities of marketing functions.
In every organisation marketing that enhance to perform various roles and responsibility
through related with having better marketing and promotions. The set of department is set to
essentials which is provides to create better opportunities where it mainly enhancing on mainly
customer basis to attract and retain them. The marketing department of Burberry company they
scrutinize in proper way by target a particular segmentation in which they plays different roles
and responsibilities to major acquire different way to deliver their luxuries product and service in
appropriate manner. There are some roles and responsibilities which is enhance to allows high
standard to way performed to attain high objective in productive way department marketing role
in Burberry company:
Roles and Responsibility:
 Marketing research: This is one of major importance role of marketing gathered
important way of gathering valuable information that occurs that enhance better way to
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use to perform in current marketplace. The information is gathered through particular
towards better determining by having trends and changes in current market place as well
as better customer's preferences, competitors performance, market trends etc. these
overall plays important role to accomplish objectives. On the basis of Burberry company
their marketing team is getting more information generates to making accomplish
competitive advantages in effective manner. To determining various marketing
department on basis to reflecting needs and undertaking suggestions from employees
with launching product and services.
 Listening to customer needs: It is refers to establish a proper marketing strategy closer
to client while to listen order to scrutinize find out what their needs are to accomplish is
effectively. On the basis of marketing department is approaching task to create an
effective plan for enhance towards getting knowledge to achieve preferences and
attributes that needed to fulfil (Arendt, and Allain, 2019). For context of Burberry
company they having feedback base system which is generates by the customer
alignment to create better objective accomplish to better understand to convert into
customer better way.
 Track trend and monitor the competition: this is major responsibility which is highly
needed from marketing team that where they get to know about actual scenario of current
market situation. It is highly secured to making get accomplish all target and objectives to
better accommodate as well as to major assess competitor performance in competitive
market place as per changing of marketing trend. This fluctuation helps for getting proper
information related towards product and service developed accordingly. In situation of
Burberry company that creates better situation for accomplish towards identify mistakes
in order to fulfilling customer.
 Work and Brand Values: The brand is better representation that approach authentic
level towards better product where company is highlight their actual brand value to
create an awareness (Botez, Hietanen, and Tikkanen, 2020). As marketing role in forming
better create effective message and having optimum ideas that create more attractive
along with better communicate to create effective brand values orientation. In context of
Burberry it is having better work brand values which tend to design effective brand
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