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Marketing Mix of McDonald’s and Burger King : Report

   

Added on  2020-07-23

11 Pages2858 Words426 Views
MARKETING ESSENTIALS
Marketing Mix of McDonald’s and Burger King : Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ..........................................................................................................................................1P3 Compare ways in which McDonald’s Burger King apply marketing mix to the marketingplanning process..........................................................................................................................1M3 Various tactics applied by McDonald’s to achieve its business objectives.........................4TASK 2............................................................................................................................................4P4 & M4 Develop and determine basic marketing plan for McDonald’s...................................4D2 Strategic marketing plan that tactically applies use of 7Ps ..................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................8
Marketing Mix of McDonald’s and Burger King : Report_2
Marketing Mix of McDonald’s and Burger King : Report_3
INTRODUCTIONMarketing essence refers to exchange of values and transaction which is intended tosatisfy the needs and demand of the people. The marketing refers to activities of an organisationwhich are concerned with the selling of services and goods. McDonald’s is a big restaurantwhich provides the fast food services to the people (Askeland and Wright, 2013). Under thisgiven report discuss about the comparison of marketing mix among the McDonald’s and BurgerKing fast food restaurants. Under this report mentions about the formulation and alsodetermination of the marketing plan of McDonald’s. TASK 1 P3 Compare ways in which McDonald’s Burger King apply marketing mix to the marketingplanning processMarketing mix refers to the combination of all components those can effect on thepurchasing power of the buyers and company can control these kinds of business. The marketingmix is the basic part of marketing and in this includes product, place, , promotion, process,physical evidence and also people (Clow and James, 2013). Marketing mix means some set oftactics and also actions that McDonald’s company uses for the purpose of promoting the goods atthe market place. Under this, there is a comparison of the marketing mix between the two fastfood restaurants and these are McDonald’s and Burger king. Both organisations deal in the samesector.McDonald’s is a fast food restaurant in the United Kingdom. It deals in many fast fooditems such as Hamburger, Chicken products, desserts, French fries etc. The marketing mix ofMcDonald’s mentions below as above:Product- It is one of the largest fast food restaurants chain in all over the world. Thiscompany sells the chicken items, desserts, breakfast items, hamburgers, cheeseburgers etc. Themanagement of McDonald’s restaurants makes product related strategies. It makes regularchanges in the menu on the basis of customer requirements. In a short period of time,McDonald’s keeps on developing new food products and also make some changes in the existinggood products. Price- The value of consumer perception is very essential determinant of cost which ischarged by the restaurant. In some of the countries, McDonald’s reduced the prices of its all1
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