Key Duties and Responsibilities of Marketing Officers and Marketing Division Operations

Marketing Essentials

INTRODUCTION...........................................................................................................................................4
PART 1.........................................................................................................................................................4
P1. Key duties and responsibilities of Marketing Officers and projected arrangement and operations of
marketing division...................................................................................................................................4
P2.The Contribution of major responsibilities and roles of marketing function in wider organizational
areas........................................................................................................................................................6
TASK 2..........................................................................................................................................................8
P3 Comparison of various elements of marketing mix of different organisations for achieving business
aims objectives........................................................................................................................................8
TASK 3........................................................................................................................................................10
P4 Marketing plan.................................................................................................................................10
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................13

INTRODUCTION
Marketing is linked with selling of goods and services at market places in exchange of monetary values.
There are various promotional campaign organised in order to maximise sales and achieve targeted
customers. This is the most vital part of business organisations. If firms are focused on implementing any
business strategy then they have to plans and policies in order to achieve effectiveness in their operations.
The needs and wants of customers should be identified in order to sell customised products to clients.
Marketing is the tool by which firms reaches their target customers and insist them to buy the products
based on their decisions (Asaduzzaman, Hossain and Rahman, 2014) The under mentioned report is
based on various roles and responsibilities of marketing functions, the marketing mix of travel industry
Your Destinations and they are classified under private and public sector. The marketing plans and
policies are developed in order to analyse those areas where firms can easily expand their business
operations globally all around the world.
PART 1
P1. Key duties and responsibilities of Marketing Officers and projected arrangement and
operations of marketing division
MEMO
To: Senior Marketing Manager
From: Senior Business Executive
Company: “Your Destination”
Date: 1th June 2018
Subject: Duties and Responsibilities of Senior Marketing Officer, proposed operations and
structure of marketing departments.
Marketing is one of the important procedure of a company in which managers used to promote brands
in a vast area. They formulate various strategies in order to increase sales performance of an
organisation with main purpose is to gain competition advancement. In addition to this, marketers use
several tools and techniques in order to analyse situation of marketplace, demands of customers,
purchasing power of buyers, bargaining power of suppliers and distributors etc. All these processes
help employers in optimising procedure through which they can attract large number of customers
towards its products or services in an efficient manner. Along with this, they can take important
decisions in making improvisation in business and marketing strategies. In order to meet desired goals,
marketing department perform several duties and responsibilities in a efficient manner. In Your
Destination, some major functions and roles of marketing managers can be defined as:-
 Product: The main function of managers of a firm is to determine needs of people and give
collect a proper data. They provide this data to other divisions of enterprise through which
further process or production and operation can be done. It helps in manufacturing products as