Marketing Essentials of Cadbury company : Assignment

Added on -2020-11-23

| 14 pages| 4731 words| 44 views

Trusted by 2+ million users,
1000+ happy students everyday

Showing pages 1 to 4 of 14 pages

MARKETING
ESSENTIALS
CONTENTS
INTRODUCTION............................................................................................................... 1
Overview of different marketing processes.............................................................1
Roles and responsibilities of marketing manager in the context of Cadbury..........1
Inter-relationship of marketing function with other functions of Cadbury and
their influence......................................................................................................... 2
Value and importance of marketing role in the context of Cadbury........................3
Conclusion............................................................................................................... 4
Comparing the ways Cadbury applies its marketing mix to marketing planning
process for achieving the business objectives.........................................................4
Conclusion............................................................................................................... 6
Basic marketing plan for Cadbury...........................................................................7
PESTEL analysis (External environment).................................................................7
Competitive analysis (Porter’s five force)................................................................8
SWOT analysis (Internal environment)....................................................................9
Marketing objectives............................................................................................... 9
Marketing strategies................................................................................................ 9
STP........................................................................................................................ 10
Market control....................................................................................................... 10
CONCLUSION................................................................................................................ 10
REFERENCES................................................................................................................. 11
INTRODUCTION
Marketing is quite essential for almost every organization in this competitive and
modern business environment. It generally includes developing profitable relations,
understanding of the market place, providing quality, customer driven marketing strategy and
demands of the customers. Consequently, the current research report is also focused towards
detailed marketing analysis of the business organization. Cadbury is being taken as a case
company for the current report. It was founded in the year 1831 at Birmingham. The firm
employs more than 45,000 employees in almost 60 nations of the world (Cadbury, 2018).
They have positioned strategically as the 4th highest supplier of chocolates and sugar
confectionery all throughout the world. As a marketing manager of Cadbury, the main aim is
to explain the role and responsibilities of marketing function and their inter-relationship with
other functions of the business. Further, ways in which the marketing mix is being applied in
the company will be evaluated. Finally, basic marketing plan will be developed and analysed
for Cadbury.
Overview of different marketing processes
According to the American Marketing Association, marketing is nothing but a set
procedure that supports the firm in diffusing their products and services to the final
consumers. It is concerned with the product distribution activity and rejects market
segmentation and market research (Elliott, Waller and Rundle-Thiele, 2014). Modifications
are regularly done by AMA in the definition of marketing because of dynamic market
conditions and global upcoming trends. In this present era, customers are king and when it is
related with the retail business, they become quite important. Patrons are pleased by the
companies as the firm offer them many benefits instead of just selling them the products and
services. The success of Cadbury was also dependent on the strategies, tactics and procedures
being used by them. The main of the firm is to offer quality products and services to their
valuable customers which is stylish, accessible, innovative and value money. Marketing
function in Cadbury is defined as the role which is being performed by the firm to identify
and source potential product for the market and for promoting the same (Solis, 2011).
Roles and responsibilities of marketing manager in the context of Cadbury
The main roles and responsibilities of marketing manager in Cadbury are being defined
underneath:
1
Roles of Marketing Manager Determining the potential markets – The marketing manager is required to increase
the demand of the products in the market and must determine the potential market as
well. Further, his main role is to establish relations with the existing market. Launching new products and services – The main role is to attract new customers and
retain the old patrons of Cadbury. He basically studies the needs and demands of the
market and accordingly launches new products to satisfy the needs of the target
market Zarantonello and Luomala, 2011). Evaluating the product – The preferences of the customer’s changes with time in this
technological arena and therefore, it is essential to analyse all these changes and
products periodically so that required modifications in the product can be done
effectively. Creating a marketing plan – As per the marketing nature of the Cadbury, the manager
develops an action plan so to identify when, by whom and where the marketing
activities such as sales forecasting, promotion, distribution, advertisement etc. should
be carried out so as to attain the final goals and objectives (Doole and et.al, 2016).
Responsibilities of Marketing Manager
The marketing managers is being defined as a responsible authority for the fulfilment
of the goals and objectives of Cadbury. The main responsibility of the manager are as
follows:
Accumulating the results of market research and controlling the quality as well as
quantity of production.
Arranging after sales service and removing the problems of consumers.
Coordinating different activities of employees.
Product planning, price fixation and sales forecasting (Ellwood, 2002).
Educating customers about alternative use of the products and services.
Development of road map of advertisement and promotion.
Controlling the credit policy of Cadbury.
Inter-relationship of marketing function with other functions of Cadbury and their influence
Marketing function and other function of Cadbury are inter-related with each other.
There are numerous functions that needs to be undertaken by the firm and every individual
function is grouped into varied department so that efficiency and effectiveness can be
attained. Each and every function such as human resource, production, operations and finance
2

Found this document preview useful?

You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss

Premium

$45

Q&A Library Access

Chat support

12

Document Unlocks

4

Answer Unlocks

Students who viewed this