Marketing Essentials: Strategies, Tactics, and Objectives

Marketing essential

Table of content
 Introduction
 Marketing mix
 Tactics and objective
 Marketing plan
 Conclusion
 References

Introduction
The marketing mix include seven p's that is product, price, place, promotion,
physical evidence and people. Its provide the valuable guide for Allocating the
resources and also in allocating the responsibility (Marketing mix, 2019). In this
context, marketing mix play important role for creating the right strategy. Nestle
is a Swiss multinational company which deal in the same sector of Cadbury and
providing competition to each other. Comparison of the both company on the
basis of marketing mix.

Marketing mix of different organization
Basis Cadbury Nestle
Product
The product range of Cadbury is
very large. In this company
products are classified according
to the seasons and according to the
sales of each country. On the other
hand Ca product are also based on
occasions like Halloween and
Christmas. Cadbury now venture
into ice-creams and biscuits
segments
Nestle is worlds largest food and
nutrition company and under this
brand name 6000 pounds products
are available. This company
produce both kind of product that
is daily use product and
occasionally used product

Basis Cadbury Nestle
Price
Cadbury set the price of its
product on the basis of quality.
In this context for some product
prices are high and for some of
them prices are low.
In Nestle flexible price are the
key of this company in global
markets. Nestle use the wide
range of pricing strategy from
which they can maintain there
rate at a sustainable positions.
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Basis Cadbury Nestle
Place
Product of Cadbury is
available all over the world. It
has huge impact in the global
market because of its
distribution channel it has.
Nestle operates its main business in Europe from
where they almost get the highest revenue. In this
company the product are not directly provided in the
market the full procedure is followed in this which
several steps included such as manufacture ,
distributor, whole-seller, retailer and than finally to
the customers.
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