Role of Marketing Function within TESCO

MARKETING
ESSENTIALS
PART 1

TABLE OF CONTENT
 Introduction
 Main body
 Key components and role of marketing function within TESCO
 Interrelation between marketing and other functional units
 Importance of interconnection between different functional
departments
 Conclusion
 References

INTRODUCTION
 Marketing is one of the most effective and essential factors of companies
success, it make organizations able to achieve their set goals and
objectives in effective manner.
 It provides a lot of benefits to businesses in several terms.
 The current presentation will be based on TESCO, which falls under
category of leading supermarkets in retail industry.
 This study will explain marketing function role within selected company
and also define their connection with other departments.
 It will justify significance of effective relation between different forms of
business units in chosen brand.