Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Marketing Plan

This report explores the roles and responsibilities of marketing functions, compares different organizations' application of the marketing mix, and provides a basic marketing plan for an organization. It discusses the importance of marketing in achieving business objectives and highlights the strategies and tactics used by organizations to demonstrate how business objectives can be achieved. The report also includes a case study on ALDI, a well-established company in Germany, and its marketing practices.