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Marketing Essentials Assignment Solution - McDonald's

   

Added on  2020-10-23

15 Pages4704 Words372 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1. Describe roles and responsibility of marketing and marketing function...............................1P2. Roles and responsibilities of marketing related to the wider organisational context............5LO2..................................................................................................................................................7P3. Compare 7P's of marketing mix............................................................................................7CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is one of the most important part of the every business for promote theirbusiness at marketplace. It is the social process by which individual and organisation obtainneeds and wants through creating and exchanging values with orders (Baker, 2016). Presentstudy is based in the “McDonld's” which is the fast food company. That is operates variousproducts at their fast food process. It has the 210000 numbers of employees by 21025 billionrevenue. Study lays emphasis on the roles and responsibility of marketing and marketingfunction at organisation. It will highlight the role and responsibility of marketing which arerelated to the wider organisational context. It is also highlighted by the comparison of marketingmix with other organisation. This help to understand the market and its position at marketplace. LO1.P1. Describe roles and responsibility of marketing and marketing function.Marketing plays an important role at marketplace and give effective and valuableperformance of employees. This help to promote their product and services at marketplace. It iseffective and valuable for market analysis. There are having the various marketing functionwhich are design for achieving the goals and objectives of market. It is effective and valuableprocess by which McDonald's is able to take decisions of market and needs of customers.Function of marketing is discussed below:Product planning and developmentProduct design is plays an important role in product selling. It is help to attract customerstowards it. The McDonald's management is design their product better and attractive. This sellsmore than the product of a company. Special design is affords a company to a competitiveadvantage. It is effective and valuable for making effective brand image at marketplace. It isimportant to remember that it is not sufficient to prepare a design of product but it is importantfor continues improvements in the productivity (Marketing functions, 2017). Marketing planningMarketing planning is help to achieve the goals and objectives of firm. It is effective andbest ways to achieve market goals by target market. For achieving goals management ofMcDonald's have make the market plan in respect of the level of production and promotionefforts. Market plan includes what will do, who will do, when and how. By this management is1

able to divide the work into the employees and their team members. This is the roles of marketplanning in the company. Standardisation and grading It is refers to determine that standard regarding size, quality, design and raw material tobe used at in respect of a particular. It is effective and best for making products right. The role ofthis marketing function is to make samples like offers to customers. This help to increase thesales of food at large quantity of product. It is plays an important role in this for stable theirquality and quantity of goods. This process is used for food and Beverage Company. Packaging and labellingPackaging and labelling of product is important function of marketing (Chernev, 2018).This plays an important role in the McDonald's by set the aim of avoiding breakage, damage ofpackaging the goods and its storage. It has facilities handling, lifting and conveying the goodsand products. Labelling is also plays an important role in the McDonald's. It is the slip which isfound on the product or it is on the product with the information regarding to the product and2Illustration 1: function of marketing(Source: Marketing functions, 2017)

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