Roles and Responsibilities of Marketing related to H&M - Report

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Key roles and responsibilities of marketing functions...........................................................1
P2 Roles and responsibilities of marketing relate to H&M........................................................2
P3 Comparison the ways of applying marketing mix to planning process by different
organisations to achieve business objectives..............................................................................4
P4 A basic marketing plan for an organisation..........................................................................7
CONCLUSION................................................................................................................................9
........................................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is like a bridge between the product of a company and customer who buys it.
It plays an important role in an organisation. It helps in promoting- the brands of company's
products and mission. Essentials of marketing include services and goods that are in current
trend which consider desires of customers and competitors. The marketing concept is used by
companies to influence their customers. it includes the production concept which states that
quality and cheap products are mostly preferred by consumers. Hennes & Mauritz Company of
the UK uses so many strategies for marketing its product (Askeland and Wright, 2013). H&M is
a fashion retailer company of UK, which was found in the year 1947 having 550 outlets and
4500 stores across the world. Thus, it needs to adopt an idea of marketing to make rational
decisions to beat its competitor. The report presenting here is going to mention those areas which
are associated with the marketing function. It also highlights the role and responsibilities of
marketing as well as the way it relates with other functional units of organisation. It also
describes the marketing mix use in business operations to achieve their objectives by comparison
of two retailer companies.
P1 Key roles and responsibilities of marketing functions
Marketing development of any organisations helps to expand the business globally and
take all responsibilities in increasing the market share, growing revenue and enhancing the
company growth and profitability (Key roles and responsibilities of marketing functions, 2017).
The role of marketing department includes: Defining and managing the brand: Brand management is a function of marketing which
is based on the purpose of establishing strategy as well as enables the price of product to
grow and build loyalty of product in customers. H&M company has known for its wide
range of product at market, so to maintain the brand relationship, it offers its product at
cheap price with acceptable quality (Baker and Magnini, 2016).
 Exchange of goods: H&M should utilize the best material to develop its products. It
required to know about the preference of people what they want, so as per their
requirement H&M should provide its products on time.
The responsibilities taken by marketing department are described as below:
1