Marketing Essentials

Marketing Essentials

 Roles and responsibilities in regards to
marketing function
 Duties in relation to organisational
context
 Recommendations
CONTENT

INTRODUCTION
Marketing is process by which product is available to its final
customers. By marketing awareness can be create so that
customers can know about product and services sold by company.
There are four elements of marketing.

1.1 Roles and responsibilities of marketing
function
These elements are known as 4p's. The coordination of these
elements as given below.
Improvement, selection and determination of production
Finding the prices of goods and services.
Determining the distribution channel so that they can reach to its
final consumers
Development and identify the suitable promotional strategies.