Marketing Essentials : Wilkinson
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Added on 2020-07-22
Marketing Essentials : Wilkinson
Added on 2020-07-22
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MARKETING ESSENTIALS
Table of ContentsINTRODCUTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Relation of roles and responsibilities of marketing with other organisational functions..2TASK 2............................................................................................................................................4P3 Marketing mix followed up by different businesses in marketplace................................4TASK 3..........................................................................................................................................10P4 Marketing plan of Wilkinson:.........................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODCUTIONMarketing essential is an important face of the development and growth of the businessorganisation. The firm should be responsive in developing affective marketing plan and tactics inorder to contribute in higher profitability of the firm (Han, 2013). In this respective report thecomparison between the marketing mix elements of Wilkinson and with its rivalry Gillette isdiscussed. This also studies about the various role of marketing in the profitability of the firmand in achieving the Smart goals and targets of the firm. At last of this report a effective strategicplan of marketing is developed in order to promote internal competence of Wilkinson andincrease sales of the firm.TASK 1P1 Key roles and responsibilities of marketing functionMarketing is the important part of every organisation which helps the company toincrease their sales and profitability. This department has the functions related to advertisementand promotion of the products of company and evaluate the demands of customers and satisfythem to increase their sales. Wilkinson is the company which deals in the products of personalcare and having good brand image in market. The marketing department of this company has theresponsibility is to maintain the quality of there products and satisfy the customers demand(Akbarimajd and Simzan, 2014). This depart has the duty to identify the competitors which areworking in market and products and services provide them. Determination of the strategiesadopted by them helps the cites company to make the plans according to them and attaincompetitive advantage. Different roles and responsibilities of marketing department ofWilkinson is described below:Product: The marketing department has to ensure that the product prepared by companyhas good quality as per the preference of customers. Success of organisation is dependupon the quality of the product and services provide them. So, this department has toensure that products have different and attractive features which attracts the large numberof customers. This helps the company to attain competitive advantage and increase theirsales and profitability.Price: Another important factor which affects the sale of product in market and affectsthe profitability of compan6y is their price. The marketing department of cited company1
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