Comparison of Marketing Mix: Cadbury vs Nestle

Marketing Essential

Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Comparison between two organisations on the basis of marketing mix................................3
PART B............................................................................................................................................7
Develop basic marketing plan of Cadbury.............................................................................7
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The term marketing refers to a course of action that is undertaken by entities of company for
promoting, buying and selling of goods / services. In which it includes various activities like
advertising, delivering etc. to consumers for spreading awareness about as well as for the
accomplishment of organisational goal. The marketing in an organisation is considered as a core
function that carried out by the entities of marketing team for promoting their business function
in effective manners (Charlesworth, 2020). In relevance to this, the present report is based on
Cadbury company, which is a British multinational confectionery corporation. This company
was founded by John Cadbury in 1824. This company deals with Bournvita Biscuits, Bournvile,
dairy milk and so on. In which the present report covers comparison between two firms on the
basis of marketing mix as well as includes a basis marketing plan on chosen firm.
PART A
Comparison between two organisations on the basis of marketing mix.
The term marketing mix tends to a strategic approach that is undertaken by the entities of
company in order to promote brand at marketplace. In which it is a combination of various
marketing functions that assist in getting guidance for firm. It has been considered that it is
although a time consumer’s process but gives a fruitful and worthwhile outcome that can be used
by an entity (Nirschl and Steinberg, 2018). The marking mix is exit in marketing because
manufacturer wants to meets the demands of potential consumers by selling their products to
them in affordable prices at appropriate place. With the help of this company will able to make
effective marketing strategies by taking consideration in order to carry out their functions
smoothly. In relevance to this a comparison between two enterprise based on marketing mix is
discussed below:
Components Cadbury Nestle
Products A product refers to an item
that is offered by company to
consumers in which the chosen
firm possess a large portfolio
such as dairy milk,
On the other hand the products
that is offered by Nestle
company are Maggie, milky
bar, Nestle slim and so on. In
which the major cash cow in

Bourneville, five star etc. with
the help of this they will able
to grab huge market shares
(Hanlon, 2019).
this segment that they have is
nestle Maggie noodle. In
which they expand their
segments in this sector in order
to create an umbrella of
different product like maggie
pasta, maggie sauce, maggi
cubes and so on. Along with
this, they are also dealing with
chocolate products like kitkatt
nestle, munch and many other
variety of chocolates.
Price This refers to the value that a
specific product possess. In
which the price of product will
be decide on the basis of
quality, features and on the
manufacturing cost. It is vital
to have price of product so that
the exchange process will be
carried in appropriately. In
relevance to selected firm, they
use skimming price strategies
for their products so that they
will able to set the price of
product according to the
quality & taste of goods.
the price strategy of nestle is
totally depend on the market of
each individual product for
instance Nescafe and Maggie
Bing the clear leaders are
priced with higher margins for
company as compared to other
players of market. It is just
because of quality which they
offer as well as the skimming
price strategy which will not
cause the end users to go for
other brands. In addition to
this the price strategy of nestle
is also depends on packaging
of product. Along with this it
has been identified the nestle
sets price of their products on
the basis of market demand as