Marketing Essentials Assignment : (Cadbury)
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Added on 2020-12-18
Marketing Essentials Assignment : (Cadbury)
Added on 2020-12-18
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3The role of marketing and their interrelation with other functional units..............................3Key roles and responsibilities of marketing function.............................................................4Roles and responsibilities of marketing relate to wider organisational context.....................5The role and responsibilities of marketing in context of marketing environment.................5Significance of Interrelationship between marketing and other functional units...................6Critical analysis of elements of marketing function with other functional units...................7TASK 2............................................................................................................................................8P3 7Ps of marketing mix........................................................................................................8Marketing plan .....................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing essential is the process of understand the market by the use of differentmarketing research. In this report for better understanding the marketing essential. Cadbury istaken. Cadbury is a multinational confectionery company which deals in chocolates, beverages,Desserts, Ice cream, biscuits etc. there headquarter in London, England. This report willemphasise the role of marketing and interrelation with the departments of the company. Alsodescribe the roles and responsibility of marketing function and also relate to wider organizationcontext that help to understand the market. The report will lay about the 7p's of marketing mix oralso describe the comparison between Cadbury and Nestle. At the last report will study about themarket plan. TASK 1The role of marketing and their interrelation with other functional unitsMarketing with Sales functionMarketing department helps to achieve sales target by promotional tactics like advertisements.Sales target is only achieved by promotions of their Cadbury products. Marketers makeconsumer aware about the variety of products available in Cadbury so that they can consume it(Kucuk, 2016). Therefore, the company achieves sales target by promotional activities done byMarketing department.Marketing with Finance functionThe marketer makes research, distribution and promotion for which budget is decided by financedepartment. Marketer of Cadbury need to be in that budget for promotional activities to attainprofitability and increase market share. Finance department allots a definite budget forMarketing which the marketer need to follow.Marketing with product manufacturing functionMarketing personnel research for the current and future needs of customers relating tochocolates. Also, they focus on generating consumer demand and provide a proper statistics toproduction department in relation to supply of Cadbury chocolates. Marketing with Distribution functionMarketer of Cadbury usually create demand and analyse demand of product category by theirpromotional tactics which helps distribution department to allot products at right place in right3
time (Dahl, Gray, and Peltier, 2016). By this they help distribution department in allocatingdifferent chocolates of Cadbury to different regions. Key roles and responsibilities of marketing functionMarketing PlanningThe company like Cadbury plans to achieve their goals with the help of marketing. The managerof Cadbury make plans regarding production level and efforts for promotion. For executing theplan, managerial personnel of the company conducts campaign and communicate it with publicfor wider acceptance as this is their role. Like Cadbury celebration and Cadbury crème egg waspromoting widely for eater all over the world. In festive seasons the company increases theirproduction level which helps them to increase their sales upto 2-4% (Beaty, 2016). Product Designing and DevelopmentThe Cadbury develops various new products like Cadbury Fuse. The company identifies theincreasing demand of snacks and the gap in field of chocolate industry relate to chocolate snack.Company designs Fuse with ingredients of snacks like peanuts, fudge pieces, crisp cereal andpeanuts (Kucuk, 2016). Cadbury uses other marketing and promotional materials to promote'fuse'. Also, the company monitors demand by managing social media pages. The role ofmarketing is to promote Cadbury fuse as snacks which gets attraction by various customers. Packaging and LabellingPackaging and Labelling is a good source of attracting customers. Cadbury changes theirPackaging time to time. Like Cadbury celebration box during festive seasons, Cadbury Crèmeegg in times of Easter, Thick paper board and bright colour packaging were started as a newpackaging in 2009 for Cadbury Dairy milk chocolate (Andaleeb, and Hasan, 2016). Marketingdepartment conducts marketing campaign to stay focus on sales target. Also, Role of marketer isto advertise their seasonal products through Television advertisements and Social networkinglike Facebook. Cadbury manages their brand image by interaction with customers and analysetheir needs. Physical distributionThe Cadbury are delivering their chocolates in various countries of the world. They aresuccessful accomplishing right delivery of goods at right place. Key role of Marketingdepartment analyses the demand of customers and provide Cadbury products accordingly. By4
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