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Report on Responsibilities of Marketing Function

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Added on  2020-06-03

Report on Responsibilities of Marketing Function

   Added on 2020-06-03

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Marketing Essentials
Report on Responsibilities of Marketing Function_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1P2 How roles and responsibilities of marketing related to the wider organizational context.....4TASK 2............................................................................................................................................5P3 Comparison of marketing mix of two different organization................................................5P4 Marketing plan of an organization.........................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is a valid action to promoting and selling the products in the market. It isrelated to the customer's needs and wants in which company use this concept to satisfy theirdemand. According to the American Marketing Association, it is an activeactivity whichinclude creating, communicating and delivering values for the customers to fulfil their needs. Itis an important process of the company to promote their services towards the customers so thatlarge number of clients are attracted. The primary purpose of marketing is to maintain the strongrelation between customers and organization (Caragher, 2016). It is a crucial process which helpsin influencing the customers to use company products to satisfy their needs. With the help of thiscompany easily promote their effective information of their products and services. It play animportant role in the business because it helps to the firm to reach their target customers. Thepresent report is based on Your Destination, which provides transportation facilities to theircustomers. They operate their services in various countries to fulfil their clients needseffectively. This report includesvariouskey responsibilities of the marketing function and alsodefine interrelation between them. Comparison of marketing mix between two organisationiseven mentioned in this project. Along with this, a marketing plan is discussed in this assignmentwhich aid in expand the business at marketplace.TASK 1P1 Key roles and responsibilities of the marketing functionMarketing is a core concept of the business in which they increase their brand image sothat large number of customers are attracted. The main aim of marketing is to fulfil customersneeds and attain its objectives in appropriate manner. For this marketing strategies and itsconcept should be interrelated so that they create value products to their customers in order to gettheir higher satisfaction. Along with the marketing play an important role in the businessorganization is to develop their whole performance at marketplace and also get best returns. Themain purpose of marketing is to establish best relation among customers and organization so tatthey easily take competitive place from its rival. Marketing function is also related to thebranding of the business in which company include publicity, advertising, promoting and manymore process which is used by the company to invite large number of customers (Functions ofmarketing, 2017). In the context of your destination, marketing is more important because it1
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increase the investors in the company and also increase the customers demands which contributein overall profitability level of the company at market place. For increasing the sale, companyundertake various marketing research and use effective tools and techniques to understand thecustomers demand and provide them services accordingly.In Your destination, marketing department also pay an important role because is helps inmanaging all the activities which is used for the promoting the products and services in front ofcustomers (Draelos, 2010). Its define the effective strategies to develop the overall sale bydelivering the quality services to their clients. Marketing manager of the company undertakeappropriate strategies which contribute in increasing the profitability as well as growth of thecompany. With the help of effective strategies they define best opportunities of marketing whichaid in satisfying customers demand and needs in appropriate manner. There are some effectiveroles and responsibilities of marketing function are as follows:2Illustration 1: Marketing department structure
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