Marketing Essentials Assignment (Solution)
Added on 2020-10-05
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Duties and Responsibilities for marketing officer and structure and operations ofmarketing department. ...........................................................................................................1P2. The duties and responsibilities contributing to wider organizational objectives.............2TASK 2............................................................................................................................................4P3. Using 7P's Compare Your Destination approaches with National Express in achievingbusiness goals.........................................................................................................................4P4. Marketing Plan for nationwide expansion. .....................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONTheir is no secret to success. Marketing is a key in promoting and delivering goods andservices to customers. Marketing is a process of communicating, delivering goods and services.Marketing is a key in creating small business into large organization. Marketing is a worldwideexpression. Marketing is a crucial instruments in any business as it included understanding ofmarket places, user needs, profitable of the organization. This present assessment includes YourDestinations Company which is a new transportation company in UK. consist to modern era ofglobalization. Marketing role is also and interrelationship of marketing function is also includedin this assessment. The role of marketing officer and his responsibilities and duties is alsoincluded in this report. The comparison of 7P's of Your Destination and National Express is alsoincluded in this assessment. Marketing Plan of Your Destination for national wide expansion isalso included in this assessment. TASK 1P1. Duties and Responsibilities for marketing officer and structure and operations of marketingdepartment. In today's era each and every company are having their marketing department which isdirectly responsible for planning of marketing and the executing the ideas and plan in thebusiness to improve and develop company. The head of department of marketing is MarketingManager of Manager. The expenses and planning and maintaining brand image in the business,growth and development of the business, assembling feedback from customer and the mainimportant work is evaluating and analysing the risk factor and arrange the policy according tothem is the obligation of marketing manager/ officer. It is the responsibilities of marketing headto make, evaluate and analysis the growth of marketing strategies. Your Destination is a freshestablishment of transportation company which is specialistic in private personal hire toindustrial level transportation facilities in United Kingdom. Your destination is a new start up soit is very important to expand its business to national wide. Your Destination need to firstunderstand his duties and responsibilities of marketing officer and to make a marketing plan aswell (Pike, 2016).
Express and Planning- The prime and foremost duty of the marketing officer is to do themarketing planning which will tell Your Destination what is the objective and goal ofdepartment. The strategies and plans of marketing head is according to need and demand in themarket. Without planning for marketing officer for marketing officer will never know where theyare lacking behind form the other market participants of transportation business.Expansion- To achieve the brand image it is duty of marketing manager to plan effectively andefficiently in good manner. By doing effective planning many customers is attracted towards thebusiness of Your Destination. This business will automatically expand as it is operating inLondon and Essex (Moore, 2014.). Maintaining the brand image in the market- Planning is done for what is achieving and whathas to be done to achieve the target but it is not enough to only make plans, officer of marketinghas to maintain the brand image f Your Destination. It is in the hand of marketing officer tomaintain the brand image of company. Brand image is possible only when the organizationbrings inventions and innovations in transportation company which assist the company inimproving and development and growth and attracting new customers. Execution and studying the growth of plan- Growth of the company will not achieve by justplanning. It is very important to execute the plan and to investigate the growth of the plan.Developments of the plan can be analysed by the growth pattern of company and by calculatingprofits. Assembling of feedback- Plan will be beneficial for the organization if customer is fullysatisfied on not with the constituted plans by the marketing officer. It can only be done by takingfeedback from customers. Customers feedback consider the assembling of consumers experienceand carry out the new modes to simply the relationship between consumer and Your Destination.P2. The duties and responsibilities contributing to wider organizational objectives.The role played marketing department is promoting and enlargement of business to broadareas of market it just like the face of any business endeavour in the market. The duty ofmarketing department in growth and development of Your Destination which includes brandmanagement, availing materials of marketing, commercialism material for promotion andwebsite development by regular monitoring of social media. Market research is the mostimportant part of marketing department. Marketing department forms a flourishing relationship
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