Marketing Essentials

MARKETING
ESSENTIALS
LO 1

Cover Content
 Introduction
 Key roles and responsibilities of marketing function
 Relation of organisational context with duty and
obligation of marketing.
 Conclusion
 References

INTRODUCTION
Marketing essentials are the various tools which help distinct
organisations in improving their quality and total business. Through
these instruments management is capable of taking various critical
decisions.

Key roles and responsibilities of the marketing function
 Customers are made aware about products and modifications
done by different enterprise in their services.
 It also helps enterprises to sold their products in market.