Marketing Essentials: Roles, Interrelationship, and Marketing Mix

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Marketing function roles along with responsibilities.............................................................1
P2 Interrelationship of marketing with different organizational departments............................3
LO2..................................................................................................................................................5
P3 Ways in which different organisations apply marketing mix to the marketing planning
process.........................................................................................................................................5
LO3..................................................................................................................................................7
P4 Basic marketing plan for an organisation..............................................................................7
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................10

INTRODUCTION
Marketing essentials is basically the methods and tools which helps an organization in
effectively advertising their products and services and thus provides the foundation to
differentiate them from that of competitors. L'Oréal is a personal and beauty oriented company
which came into force in 1909 Eugene Schueller and situated in France. It mainly addresses the
products related to skin and cosmetics like shampoos, hair colours etc.
Beauty giant is a popular and well known company selling and dealing in cosmetics
having 50 branches across UK. It usually addresses women as well as men toiletries from
renowned brands. This report gives a brief about Marketing function roles along with
responsibilities, Interrelationship of marketing with different organizational departments,
Comparison between marketing mix used by organizations and overall marketing plan of
organization.
LO 1
P1 Marketing function roles along with responsibilities
Marketing function defines the role that aids an organization to recognize & source the
successful and potent products for market in which they operate and finally promote the same by
distinguishing their products from substitute products. Numerous types of marketing functions
encompass
Market planning
Marketing plays the role of market planner, as it makes suitable plan that may help in
obtaining organizational goal. Market planning constitute the foremost function of marketing. It
is all about prioritizing and organizing the various activities which are required to attain the long
term task or goal. The major role of marketing is to obtain the in depth information on the
various methods to sell the products and services. An effective marketing helps the company to
align their strategic goals with their mission and vision. In contrast to this, the main
responsibility of marketing is to design a comprehensive and efficient situational analysis which
includes competitor and regional SWOT analysis. Besides this, Reviewing the market as well as
industry trends for successful business development also becomes one of the responsibility of
marketing. For example In 2016, L'Oréal prepared the marketing plan of its new brand extension
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Elvive which claims Total repair shampoo(Draper and et.al., 2015). The company incorporated 1
solution for 5 problems which includes anti-thinning, ant-brittleness, anti-damage, anti-split ends
and anti-breakage in its plan.
Market research
Another most important responsibility of marketing includes market research under
which the companies gather information about the market, its target customers and other
attributes which forms the basis of their value preposition. An extensive market analysis helps
the companies to recognize the different market opportunities that prevails for new products as
well as existing products therefore the primary role played by marketing focuses on providing
detailed information about the competitors, customer needs and demands, distribution channel
etc. On the flipside of spectrum, the major responsibility undertaken by the marketing is to
monitor and estimate the marketing along with sales trends. Beside this, collecting data
regarding consumers and competitors is another responsibility of marketing. Measuring the
efficiency of marketing strategies with programmes has also been an essential one. L'Oréal uses
the market in a most intensive way where they constantly research on their clients, competitors
and suppliers to make their experience better(Malhotra, 2015). Example in 2016, L'Oréal
penetrated the market of Brazil where they, after market research found out that since 2010,
women preference has shifted to more bold lips with natural make-up for face thus in the same
year, company launched its new revolutionary face moisturiser Revitalift containing no added
colours and having natural ingredients.
Product development
This is one of the most crucial function of marketing as each and every organization is
highly dependent on its product for their successful business. The entire value preposition is
based on product development which is basically about designing the new product and
differentiating it from the products of competitors. This function plays an important role for the
companies and help them to achieve high competitive advantage. The main function of
Marketing is to incorporate innovation and creativity in all the aspects of product and bring out a
completely different product which is dissimilar in all ways from the existing product. Another
vital role is creating a new product in order to provide brand new value either to customer or
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