Analysis Report: McDonald's Marketing Strategies and Trends

This report delves into the marketing strategies employed by McDonald's to attract and retain customers. It begins by defining the concept of marketing, outlining its core principles and the marketing process, including situation analysis, marketing decisions, implementation, and control. The report then examines current and future trends in marketing, emphasizing the importance of adapting to market demands and customer needs, such as health-conscious food options. The role of a marketing manager is discussed, highlighting responsibilities in developing market plans, identifying target markets, and maintaining customer relationships. Furthermore, the report explores the interrelationship of marketing with other functional departments like human resources, finance, production, and sales, underscoring the benefits of effective communication and collaboration. Finally, it emphasizes the crucial role of marketing in raising brand awareness and adapting to technological advancements, such as social media and digital platforms. The report concludes with the importance of inter-departmental relations for effective task completion.

MARKETING
ESSENTIALS

Introduction
• Customers cannot know about the products provided by the
company if they are not doing the marketing process in an effective
manner.
• Marketing is determined as a process by which most of the
companies creates value and attract large number of customers for
increasing its sales and profitability.
• This report is based on the marketing strategies McDonald's is using
for attracting large number of customers.

Concept of marketing
Concept of marketing is based on five concepts and these are explained
below for better understanding:
• Production concept
• Product Concept
• Selling Concept
• Marketing Concept
• Societal Marketing Concept

Overview of different marketing
process
Marketing process is determined as a way through which company
communicate the value of product to its customers.
• Situation Analysis
• Marketing decision
• Implementation and control
• Marketing Strategies

Current and future trends in
marketing
In relation with current and future trends it is fully depends upon the
market environment and its demands. There are many factors which can
influence business and its functioning such as latest technologies,
globalisation, change in external factors etc., Thus, McDonald's should
now majorly focus on the needs and requirements of its valuable
customers regarding their products. For example: company is making
food items that are less harmful in terms of health.

Roles of a marketing manager
• Marketing manager plays a crucial role of managing all the
resources that are available in an appropriate manner so that better
outcomes can be gained.
• Developing a market plan
• Identifying the potential market

Responsibilities of a marketing
manager
• In case of McDonald's, managers are very supportive and friendly
in nature because of which a healthy relationship is maintained
between employees and subordinates.
• Responsibilities towards customers
• Responsibilities towards firm and employees

Marketing interrelates with other
functional departments
• In case of McDonald's, division of marking has its proper linkage
with other departments some of them are explained below for better
understanding:
• Marketing and Human resource
• Marketing and Finance
• Marketing and production
• Marketing and sales

Importance of marketing
• Marketing plays a crucial role for the company as it assist them in
making people aware of the goods and services that firm is
providing.
• Earlier firm use to do marketing in a traditional form like giving
advertisement in newspapers, through phones etc..
• But now with the change in course of time company are using latest
tools and technologies like use of social media, digital platforms
etc.,

Conclusion
• Inter-relation between different departments always provides
benefits to the organization as with the help of better communication
employees can establish a better relationship.
• As a result, task can be completed in an effective manner.

References
Bellenger, D. N., Bernhardt, K. L. and Goldstucker, J. L., 2011.
Qualitative research in marketing. Marketing Classics Press.
Bird, A., 2012. The LinkedIn Essentials: Leveraging LinkedIn to Grow
Your Business. Fair Trade Digital Exchange, Incorporated.

Thank You