Project Report on Marketing Essentials of Cadbury
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Added on 2020-07-22
Project Report on Marketing Essentials of Cadbury
Added on 2020-07-22
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Marketing Essentials
TABLE OF CONTENTSTABLE OF CONTENTS.................................................................................................................2INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Roles and responsibilities of marketing function.............................................................3P2. Roles and responsibilities of marketing in wider organisational context.........................6TASK 2............................................................................................................................................8P3. Ways in which two different organisations use marketing mix to achieve their businessgoals and objectives................................................................................................................8TASK 3............................................................................................................................................9P4 Various marketing plans for the organisation...................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTION Marketing is the most important aspect and integral part of every business enterprise. Ithelps to promote products and services in the market to satisfy customers. It includes marketingactivities such as creating, communicating, delivering of goods and services for customers,clients and society. Marketing functions involve different market research programs fororganisation to identify current market trends, needs, demands and preferences for potentialcustomers. Generally, marketing supports in communicating with the targeted audiences (Brooksand Simkin, 2011). CADBURY is a multinational company and it situated in the UnitedKingdom. This project report defines various duties and responsibilities of marketing functionand their relation in organisational context. Along with this, comparison of two organisations isdone to determine the way they apply their marketing mix. At last, a basic marketing plan forCadbury is discussed.TASK 1 P1. Roles and responsibilities of marketing functionMarketing process defines various activities from manufacturing to finished goods anddistribute the same to end users to meet their desired expectations. So, it is the procedure ofbuying and selling of products and services. In other words, it is a management process throughwhich organisation discovers current trends, customer's needs and wants, demands as well astastes and preferences of its potential consumers. It plays a vital role in the market research thatsupports organisation in identifying market trends and opportunities to produce the best productsor to deliver good services to the end users. It also help company to enhance its market growthand development. Its major aim is to increase organisational productivity and profitability withless operating cost. With the help of effective marketing strategies, CADBURY can lead to nextlevel of success (Desai, 2013). By making well developed marketing strategies, company canalso get competitive advantage. Some of the major functions of marketing in Cadbury are:Product and service management: It includes those substance which can be offer byorganisation to its customers. Without them, company cannot accomplish its desiredgoals and objectives. The main objective of every enterprise is to provide high qualitygoods and services to their customers so that they can satisfy their needs and demands.As Cadbury is a confectionery brand and provides food item. So, it is a big responsibilityof organisation to manufacture its products to consider health issues. For better
production of goods organisation should use effective machineries (Dibb and Simkin,2013). So it can be said that, product and service management is most important functionof marketing department, without this company cannot provide qualified good to theircustomers. Market research: It is key responsibility for the marketing department. Research helpsthe company in finding market opportunities and gain better understanding of customerneeds. It also helps to understand competitors as well as their strengths and weaknessesso they can make action plan to protect the business with loyal customers or win fromweaker competitors. Cadbury carries out its own research by studying various industryreports, market data on websites and contacting with customers or conducting survey toanalysis their needs, wants attitudes.Promotion: It is known as most important activity of marketing department. For thegrowth of company it plays important role to promote and advertise of products. Withhelp of this, organisation can create awareness for its customers about its different goodsand services. In present time, most company are spending lots of funds or investing ontheir promotion activities so that they can attract a huge number of consumers. For thiscompany can use internet facilities like social media sites as in modern world, most ofpeople are connected on social networking sites so it is best way to promote and advertiseorganisational products and services (Fazloll and ahtabar, 2012). Through this, Cadburycan increase publicity of its confectionery items by advertising its products in television itcan take attention of lots of kids, youngsters and other people.Marketing information system: It is known as most important function of marketingdepartment. Organisation can get necessary information by using this system which ishighly required to make the decisions regarding the company. To make the marketdecisions firm required various tools, human resources, strategies, procedures and marketinformation. In easy words, marketing information systems helps in gathering data aboutthe market trends, customers and competitors or relevant data of marketing activities formaking better decisions. So data can be collect through the sources as from internal andexternal by the marketing department. And these sources helps to the company inimproving and developing its product's price, promotion, distribution, packing and so on.Through this system managers get some guidelines to create effective marketing plan.
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