Comparison of Marketing Mix Strategies: Coca-Cola vs Burberry

MARKETING
ESSENTIALS
(ACTIVITY 2)

Activity2
A comparison of how different organizations apply the marketing mix to the
marketing planning process to achieve business objectives
PRODUCT
Coca-cola
Coca-cola has wide product range. Products which offered by Coca-cola are coca-cola, sprite, fanta,
diet coke, dasani etc. Its product sale in different packing and size.
Burberry
Products of Burberry are beauty accessories, men, women, kids etc. Accessories are the best product
for entry level customer.

Continue....
PRICE
Coca-Cola
It follows 2nd degree price discrimination strategy in
marketing mix. They charge different price for product
in different segments.
Burberry
Burberry uses premium pricing strategy. The right mix
of low cost range and high and premium product is
what Burberry aims to achieve.

Continue...
Place
Coca-cola
It spread off all around the world. It exists in more than 200 countries. It
distributes to the various hotels, pubs, shops, markets and
everywhere.
Burberry
It spread off more than 50 countries. All stores are located in highly
populated area. It makes place on online stores.