Marketing Essentials of McDonald Assignment (Doc)

Added on - 21 Jul 2020

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Marketing essentials(Project - 1)
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions................................................................1P2 Interrelationship of marketing with functional units............................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is the process of transferring goods and services from producer to their endusers. It is beneficial for a business organization to increase as well as manage the standard ofliving of community by providing them qualitative products (Akroush, 2011). McDonald is thechosen organization in this present assignment, it is one of the famous fast food chain over theworld. Starbucks, Burger King, Costa coffee etc. are the main competitors of the McDonald's.Apart from this, the report will described different roles and responsibilities of marketingfunctions. Furthermore, there will be a discussion upon interrelationship of marketing with otherfunctional units.TASK 1P1Roles and responsibilities of marketing functionsMarketing is a management activity which includes determining, evaluating andsatisfying customers need and wants in the best possible manner. In other words., “it is not aboutselling, marketing is all about understanding customers. In order to recognise customers' desires,marketing managers of McDonald's prefer to conduct a marketing research; it helps them toformulate and execute various strategies and policies. Furthermore, marketing also fosters ahealthy competition between various organizations; it results customers will get new andinnovative products (Brettel and et. al., 2011). In order to reach company's goals, managers areused different marketing functions, such are defined as under: -Marketing information system –MIS is one of the important marketing function, it isdesigned in order to support decision making process of the company. In this, data andinformation is formally collected, stored, examined and then distribute to managers. Along withthis, marketing information system assess market information from internal and external sources.Furthermore, it concerns with set structure of methods and procedure for regular, plannedcollection monitor and presentation of information for use in making decision.Marketing planning– Marketing planning is the most important function of marketing, ithelps managers by providing them guidance and direction regrading any business activity.Marketing plan involves various strategies and policies which are assistive in completion ofworking practices and gaining high competitive advantage.1
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