Marketing Essentials

Marketing Essentials

Table of Content
 Introduction
 Define marketing
 Role and functions of marketing
 Role and functions of marketing manager
 Organization Structure
 Role of marketing department
 Critical Evaluation
 Conclusion
 References

Introduction
Marketing essential refers to a strategic term that is used to creating
the value for the customers. It is an activity that every organisation
can undertakes to advertise their goods and services for the motive
of satisfying the demands of the customers. It also helps in
managing the relations with the customers by proper controlling,
directing and managing all the activities within the business firm. In
this organisation that is taken to complete this report is Burberry
that is luxury fashion house in the UK, headquartered in London,
England. It provides the various types of products like cosmetics,
perfumes, clothing, accessories, sunglasses etc.

Define marketing
 Marketing: Marketing refers to the jobs of the business
association which encourages it to distinguish the effective
items for advertise. These capacities are basic in associations
and incorporate statistical surveying, arranging of item, deals,
advancement, and account and so on. By these capacities
organization can without much of a stretch extend its business
in different nations. There are a few jobs and duties of
promoting capacities: