Role of Marketing in Organizational Context

Marketing Essentials

INTRODUCTION
• The Body Shop International Limited is a UK based company founded in
1976 by Dame Anita Roddick.
• The Body Shop is a subsidiary company of Brazilian cosmetics company
Natura and this company is a part of Natura and Company group.
• The Body Shop deals in cosmetics, skin care and perfume products.
• In this report all the role of marketing in organisational context and the
relationship of marketing with all the organisational function will be
discussed.

Key Role and Responsibility of Marketing Function
Product Success
• Marketing of a product plays the huge role in the success of any product of the company. To reach the potential customer base a
company always require a proper marketing plan so it can reach to maximum numbers of people in the market (Kerin and Hartley,
2015). A good product always require a good marketing strategy so it can lead in the market else in the absence of an effective
marketing strategy that product can even face a failure even after having all the potential to trend in the market. Marketing department
always carry the responsibility to get product success in the market with its good marketing strategy.
Make Company's own Image
• This is the key role of marketing department to make company's own image in the market with its product and service by an effective
and productive marketing strategy. Product is the face of the company and to make it presentable in the market is the key role of
marketing team.

Relationship of Marketing with other
departments in Organisational context
Marketing and Sales Department
• Marketing and sales has a direct relationship with each other. Marketing campaign always set the market for
Compton's products and services. Company's sale will largely be dependent on a good marketing strategy to
reach the potential customer base for all its product or services (Christopher, 2016). Marketing works as the
dominating factor for the sales and it gives shape to the selling figures of the company. Increasing numbers of
sale is always a outcome of a good and effective marketing strategy.
Marketing and Production Department
• Marketing and production department is interconnected with each other. Production of company's product is
largely based on the forecast related to the sales of the company's product or services