Marketing Essentials Assignment - Your Destination Company
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Added on 2020-10-05
Marketing Essentials Assignment - Your Destination Company
Added on 2020-10-05
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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3P1. Duties and responsibilities for a Marketing Officer and a proposed structure, operationsof the marketing department ..................................................................................................3P2. Explain how the roles and responsibilities will contribute to the wider organisationalobjectives. ..............................................................................................................................5TASK 2............................................................................................................................................7P3. Compare the ways in which Your Destination and National Express apply the marketingmix to the marketing planning process to achieve business objectives..................................7P4. Produce a basic marketing plan for the nationwide expansion for Your DestinationCompany.................................................................................................................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTION Market is the crucial tool in a business organisation as it involves understanding of themarket places, consumer demands, profitability of the company, roles and responsibilities of themanager and strategies in providing quality products to the customers (Dibb,and Simkin, 2013).This report focuses on marketing essentials in Your Destination Company which belongs tomodern era of globalization. It also includes the roles and responsibilities of the manager. TASK 1P1. Duties and responsibilities for a Marketing Officer and a proposed structure, operations ofthe marketing department Marketing is a process of identifying, evaluating and providing customer needs andwants. It deals with some important concepts of production, product, selling and societalconcepts. These are the basic concepts of marketing.In the business unit, Manager plays a vital role in setting appropriate marketing planwhich helps in grabbing the attention level of customers. It is the accountability of manager toprovide customers with suitable information regarding the products or services offered. Anofficer needs to be friendly in nature and focused on how to generate their businessesprofitability (Kotler, and McDougall, 2014). This organisation-marketing manager is veryresponsible to achieve their pre- determined goals of a a corporation. To increase their earningshe has to plan, organize, coordinate and control all the marketing functions.Roles and responsibilities of Your Destination Company’s marketing manager areenumerated below:Marketing manager is responsible for gathering the actual result of market research anddecides how to control quantity and quality of product. In addition, manager plays a crucial rolein sales forecasting, product planning and price fixations. Manager prepares a roadmap ofadvertisement and lay focus on increasing their sales promotions as well as defining channels ofdistributions for goods & services.Responsibilities towards employees another important responsibility of manager is tomake a healthy relationship with the employees and providing them an effective trainingand compensations. Marketing manager motivates their employees as well as evaluate
their performance for assessing deficiencies. Further, manager also receives suggestionsfrom personnel for the purpose of improvement in the existing offerings.Responsibilities towards society: one of the most important roles of manger is toprovide customers with innovative products and services according to needs and want ofsociety. Yours Destination’s manager is also responsible to perform activities in asustainable manner (Mishra, 2016). Responsibilities towards customers Your Destination’s marketing manager isresponsible for the needs and wants of the customers and must fulfil their demands andmake a regular supply of products and giving a best quality of the goods and services(Hair, and et.al 2013). Officer main motive to earning profit with providing customerbetter services.The above depicted structure shows that marketing department plays a vital role in doingresearch and planning about the service. Further, marketing department is also highly concernedwith sales enhancement and promotional aspects. A Manager works with the top managementsupervises all business activities and identifies all market potentials. A marketing managerestablishes the relationship among the business activities of sales, packing, storage,transportations, promotion, and purchase. This company manager to create the demand of thegood and services produces by the organisation, manger identify new market trends and build upIllustration 1: Marketing Department Structure Source: Business structure, 2018
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