The Marketing Mix 4P’s and 7P’s: Assignment
Added on 2021-01-01
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION................................................................................................................................3TASK....................................................................................................................................................3P1 Role and responsibilities of the marketing function...................................................................3P2 Role and responsibilities of marketing related to Beauty Giant.................................................5P3 Marketing mix elements to the marketing planning process to achieve business objectives.....6CONCLUSIONS...........................................................................................................................10REFERENCES...................................................................................................................................11The Marketing Mix 4P’s and 7P’s Explained. 2018[ONLINE] Availablethrough:<http://marketingmix.co.uk/>...............................................................................................11
INTRODUCTIONMarketing defined as tools which is essential to increase productivity and profit of business(Cavusgil and et.al., 2014). It creates good brand image by performing various functions such asproduct planning and strategy etc. Marketing is very affective way to increase business, through allthe process they want to give better customer satisfaction. Marketing research is very important todeveloped a new business in marketplace (Baker and Magnini, 2016). This project discussed aboutBeauty Giant, which is among the top beauty and cosmetic supplier. Beauty Giant, is a private company in Fayetteville, establish in 2009 North California. Theyoffer the best beauty salon products to customer. But they never produce any products of their own,so they decide to launched a new anti ageing product called ' Forever Young'. The company mademarketing plans which is very essential for there business. Further, this project is discussed aboutthe marketing plans and there role and responsibilities to attract customer toward the products, andalso explain marketing mix elements to achieve the business goal (Brady, 2014). At the end of thisproject they discuss about the marketing plan of organisation.TASKP1 Role and responsibilities of the marketing functionMarketing played an important role in business success. This is the best way to promote theproduct and services of company, through this process it makes a strong relationship between thebuyer and seller (Baker and Magnini, 2016). This process is very important for any company toattract customer and make profits. 'Process' is marketing key word, it also defines the points whichhas been included in marketing process, such as marketing research, promotion, distribution ofproducts and selling. All these process will help to increase profit in business (Cavusgil and et.al,2014). Marketing concept is based on production, product, selling, marketing, societal and sellingand marketing concept difference. Beauty Giant, is a beauty and cosmetic selling company, theyhave 50 branches in all over the UK. They sell beauty products for men and women and also offerthe best salon products to there customers, they have a variety of different hair products. Recently,the company decided to launched a new anti ageing product called 'Forever Young'. They used allthe marketing functions to promote there business in marketplace. The concept of marketing is based on customer satisfaction and according to there needs.Beauty Giant adopt this idea to make there customer satisfy with their products. The first element ofthis concept is production, based on quality and inexpensive products which company want toprovide there customer. The whole concept is based on the production, product and there selling.
The company launched there new product which is anti ageing 'Forever Young'. They followed thehole marketing concept regarding the current and future trends. The firm has to make marketingresearch and get to know all information about the like and dislike of people in current trend andthen make a product which gives impact on the future trend. They also make products according toquality and some other innovative features. The impact of there new anti ageing product on currentand future trend is highly effective, because the company made there products according to thedemand and need of people. It will help for making success in there business and also for thegrowth of productivity. They also make marketing plans to increase profit. The organisation useddigital marketing concept to attract there customers.External environment influence and impact upon marketing activity: External environmentdefine all the factors which has been come from outside. This environment has divided into twotypes Micro environment and Macro environment. The new product of company impact andinfluence on the external environment which is based on Political, social, legal, technological,economical etc. They have to follow all the rules and regulation according to the governmentpolicies and strategies. Political factors impact on there marketing activities because for somereasons' government rules has been changed in some countries, where Beauty giant supply therecosmetic products according to these changes' government increase tax on products. This processimpact on there prices and growth of productivity. Social factor show the trends and preference ofsociety. Media is the main source who reflect the society interest (Pike, 2015).Company providethere product by identify the preference of people, it gets impact on their marketing activities suchas promotional and advertisement. Technological factors highly effect the business growth, in thisprocess the people need innovation according to there needs and requirement. Organisation madethose products which is different from there competitors and also make innovation in it. Newtechnology attract new customer more than now. The technique is always unique and different.Beauty Giant include various from to make there product attractive and innovative from the others.All these external environment impact on there marketing activities such as promotion andadvertising of 'Forever Young.Role and responsibilities of marketing: Marketing helps to established a new business orrelationship between the organisation and there customers. This function also help to interactcustomer throughout the feedback reviews. Marketing role is to promote business and advertisethere product in marketplace to attract customers. Beauty giant use this function to make profit andestablished there business or good brand name in market. Through this process they promote therenew product within the source of Television, magazine, holdings etc. after watching productpromotion people attract toward and have a desire to used it in there daily life routine. They want to
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