Role of Marketing in Aston Martin

Marketing Essentials

 Introduction
 Role of marketing function
 Marketing in wider organizational context
 References
Table of content

This presentation is based on role of marketing and
significance of its interrelation with other functional
units. Marketing is not only related with selling and
promoting a product but it also plays an important role
in decision making and strategy formation on which the
whole operation and process of a business depends.
The selected organisation for this PPT is Aston martin
which is a British luxury sports car manufacturer and
its headquarter is in England, UK.
Introduction

Marketing function plays a vital role in creating, communicating and delivering value for customers.
Marketing also have a responsibility of developing and maintaining customer relationship in a way that is
beneficial for success of an organisation. Aston martin is a well known British manufacturer which deals
in luxury sports car and grand trousers. To manage the cut throat competition of business environment
and to achieve desired goals following crucial role are played by marketing function of Aston Martin.
Role of marketing function