Marketing Essentials - Zara Plc
Added on 2021-02-19
12 Pages3761 Words22 Views
Marketing Essentials
Table of ContentsINTRODUCTION......................................................................................................................4TASK 1......................................................................................................................................4P1 Roles and responsibilities of marketing functions...........................................................4P2 Roles and responsibilities of marketing relating to organizational context.....................6TASK 2......................................................................................................................................7P3 Compare ways to use marketing mix elements................................................................7TASK 3....................................................................................................................................10P4 Covered in PPT..............................................................................................................10CONCLUSION........................................................................................................................10REFERENCES.........................................................................................................................12
INTRODUCTIONMarketing consider as an important activity for business organization to promote itsquality products and services market place with the aim of inviting large number ofcustomers. The main purpose of marketing is to create awareness of the customers companyofferings through which firm can easily enhance their market share and profitability level aswell. Along with this, it also used as a promotional tool that support organization to makecustomers aware towards its services. With the assistance of this, company can easily capturemarket share and also increase their customers also (Ali and et. al., 2014). It includesadvertisement, personal selling, promotion and many more activities that directly contributein enhancing overall performance level of the company at market place. In context of this,marketing department also play a vital role in managing its activities and also tries toimplement new and innovative ways to invite customers towards their offerings. This willcontribute in making customers loyal towards the company. This may aid in accomplishingcompetitive brand image at competitive market place. Present report is based on Zara, is aSpanish fashion industry founded in 1975. Company serve clothing products to large numberof customers in over the world. Report is going to describe roles and responsibilities ofmarketing function along with its interrelationship with another organizational functions.Furthermore, marketing mix is also mentioned in this project that help in improvingcustomers base within the organization. At last, marketing plan is also mentioned here thatprepare by the company with the hope of attaining higher success at market place. TASK 1P1 Roles and responsibilities of marketing functionsMarketing is a wider concept for business organisation to enhance their sales bypromoting goods and service in market place. Mainly, marketing function includes activitiesrelated with evaluating as well as determining actual need of customers. By this, companycan easily provide quality products accordingly so that customers get easily satisfied. Alongwith this, it also helps in influencing customers to consume company services to satisfy theirneeds. This will contribute in increasing customers base and at the same time also support inattaining competitive advantage from its rivals at wider market place. In this regard,marketing function also refer to the activities in which Zara focus on quality of the productsto satisfy their customers. If they do the same then company can easily enhance theirproductivity level and at the same time also accomplished positive brand image (Bačík,Štefko and Gburová, 2014). This will contribute in inviting large number of customers
towards its services. Furthermore, marketing function is important for company because itcreate a customer and at the same time also sell company products in market place. By thisorganization van easily increase their profitability level. In this, there are some roles andresponsibilities of marketing functions within the Zara are as follows:Marketing analysis: It is one of the important roles of marketing in which marketingmanager analysis marketing by undertaking an effective research (Baker and Magnini,2016). It helps in evaluating the actual demand of the customers and market trends as wellthat present in the market place. This will contribute in maximizing overall sales andprofitability as well. In context of Zara, marketing manager focus on analysing current trendsand customers preferences towards the clothing products. With the assistance of this,manager easily produce products and provide them accordingly. This will directly contributein making customers happy and satisfied towards the company products and services. If Zaraoffer their clothing products to customers as per customers demand and current fashion thanthey easily retain them for longer period of time. By this company easily improve theirpositive brand image in customers mind and in market area as well. Promotion: This function of marketing is also playing a vital role in increasing customersawareness towards company products and services in order to increasing profitability level ofthe company at market. By using this activity, Zara can easily provide appropriateinformation of products and services to its large number of customers so that consumers caneasily buy its services. Mainly the information related products include its price, uses, itsfeatures and many more. All these are hep in making customers aware about companyproducts. Along with this, Zara also use different social media tools to promote their clothingitems in market place. By this company invite large number of customers towards its servicesand also increase the chances of increasing over sales at market place. This may directlycontribute in accomplishing competitive brand image at market place. Pricing: One of the primary and foremost function is to set price of products that customerscan easily affords and also willing to pay. At the same time also ensure that product price cancover cost and generate profit for business organization. If company set products cost as percustomers demand than they easily increase sales and make customers loyal towards itsproducts and services for longer period of time (Baker and Saren, 2016). In this context,marketing manager of Zara play a vital role in setting product price that may define that howwell company perform and also meet its target profit in market place. If marketing manager
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