Marketing Essentials INTRODUCTION

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing function............................................................1
P2 How marketing roles and responsibilities is related with various organizational department
.....................................................................................................................................................3
TASK 2............................................................................................................................................5
P3 Marketing mix of two companies..........................................................................................5
TASK 3............................................................................................................................................8
P4 Marketing plan for ALDI.......................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing consider as an important process through which company create as well as
exchange values with customers. It is used by marketing manager as a study to build positive
relationship with customers by satisfying their needs and wants. It includes selling, advertising,
delivering, promoting products in market with the purpose of providing satisfaction to number of
customers (Babin and Zikmund, 2015). As per American Marketing Association, marketing
define as an activities and process for creating, communicating and exchanging values for target
customers and society. It helps in increasing brand image of the company and market place and
at the same time also increasing customers base.
Current report is based on ALDI, is a leading discount supermarket chain as they
operating their business in more than 20 countries. They serve their household products to its
customers with the purpose of attaining their satisfaction level. This report discussed about key
roles and responsibilities of marketing function which may leads in increasing the chances of
attaining positive outcomes. Along with this, marketing mix, plan also discussed here with the
purpose of determining the actual performance of the company at market place.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing is key factor for each and every business organization because it helps in
creating customers needs and wants by providing them values. One of the main advantage of
using concept of marketing is to determine customer wants towards company products and
services. It helps in attaining competitive advantage from its rivals. In addition of this, it is also
consider as an tool which contribute in retaining loyal customers by delivering them quality
services (Baker, 2014). As it includes selling, public relation, distribution, market research and
many more. All these will helps in making positive brand image at market place. In this context,
there are some main roles and responsibilities of marketing function in ALDI through which they
easily develop quality services to its customers. These can be understood by following points are
as follows:
Marketing information system: It is one of the important role of marketing through
which company gather as well as collect information about the market and customers. By this,
firm can enhance their brand image at market by delivering quality products and services at
market place. In addition of this, ALDI easily identify that what are the needs of customers. Like,
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