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Roles And Responsibilities Of Marketing Functions

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Added on  2023/01/19

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This presentation discusses the roles and responsibilities of marketing functions. It covers topics such as market information, market planning, exchange functions, product design and development, physical distribution, standardization and grading, financing, packaging and branding, and customer support. The presentation also explores the interlink of marketing with other functional units in an organization.

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Marketing Essentials

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P1 Roles And Responsibilities Of Marketing Functions.
Marketing function is a role helping a company identify and source capable successful
products for marketplace they operate on and further promoting them by differentiating
them from identical products. In order to satisfy the needs of consumers Beauty Giant must
apply several marketing functions -
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CONTD…
Market Information
To identify the needs and requirement of the customers
Helps in assessing internal and external weakness of Beauty Giant
Market Planning
The factor will cover the range of production and promotion level
Focusing on achieving marketing objective for Forever Young
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CONTD…
Exchange Functions
They focus on boosting sales by promotion, personal selling as well as advertising
Emphasizing on maintaining the trend of their products for long time
Product design and development
Focus is on cost but also consider style, design, shape, sustainability, etc. while taking
production decisions
It analyses current trends while designing products

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CONTD…
Physical Distribution
Effective transportation and storage
It will help in the covering of huge geographic area
Standardization and Grading
Production of goods on predetermined specifications
Grading systems pertaining to goods under certain criteria like features, price,
specification, etc.
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CONTD…
Financing
It will promote the involvement of credit for customers
The criteria will also cover the recovery
Packaging, labelling and branding
Attractive product packaging, labelling as well as the endorsement for branding
eco friendly as well as reusable packaging patterns
Customer Support
pre sales counselling,
after sales services, credit services, maintenance services and consumer services as well.
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P2 Roles And Responsibilities Of Marketing Interlinked With
Other Functional Units In Organization
Marketing in an organization holds broader view than that of selling goods as it comprises
entire business. Although marketing function is operated by specialized department but it
on the other hand comprise the entire organization (Larson and Draper, 2015). The
interlink of other functional units in the organization with marketing -

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REFERENCES
Armstrong, G.M. and et.al., 2018. Marketing: an introduction. Pearson UK.
Larson, J. and Draper, S., 2015. Internet marketing essentials. Idaho Falls, ID: Stukent Incorporated.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes. SAGE Publications
Limited.
Kotler, P. and et.al., 2017. Marketing for hospitality and tourism.
Kotler, P. and et.al., 2018. Marketing management: an Asian perspective. Pearson.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Perreault, W.D. 2018. Essentials of marketing. New York: Mc Graw Hill.
Pike, S., 2015. Destination marketing: essentials. Routledge.
Malhotra, N.K., 2015. Essentials of marketing research: A hands-on orientation. Essex: Pearson.
Babin, B.J. and Zikmund, W.G., 2015. Essentials of marketing research. Nelson Education.
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