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Case Study of McDonald's Marketing Strategies

   

Added on  2020-07-23

19 Pages5346 Words34 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Major roles and responsibilities of marketing function.........................................................1P2 Roles and responsibilities of marketing in large organisation...............................................3TASK 2............................................................................................................................................7P3 Ways of applying marketing mix in planning process to meet organisation goals...............7TASK 3..........................................................................................................................................12P4 Marketing plan.....................................................................................................................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16

INTRODUCTIONMarketing refer to a process of determining, communicating, inventing and managingoffers and products that is beneficial for company as well as customers, stakeholders and society.In brief, marketing can be defined as the procedure by which organisation communicate theirideas in market in order to influence their consumers. Marketing is a major form of a companythat include promotion of services and goods to attain consumer and accomplish selling goals oforganisation. McDonald is largest food restaurant chain which was established by Maurice andRichard in California (Al-Weshah, 2011). In this report, case study of McDonald's marketingstrategies would undertake. This report will study plans and marketing strategies of respectedcompany that they use to build and attract consumer.Objective of this assignment is to decide the techniques and methods by companydetermines a marketing strategy in order to satisfy their consumers requirements andexpectations. This will also analyse roles and duties of promotion in an organisation and generalpoint of view. For a accurate marketing planning, what are the use of marketing mix in allprocess is being explained. These elements help in achieving organisation gaols and objectiveand assist company to meet their vision in effective way.TASK 1P1 Major roles and responsibilities of marketing functionMarketing function assist an organisation in reaching target consumer and satisfy theirneeds and requirements. It has a significant role in accomplishing mission of organisation as wellas promoting company in market. Here are few roles and duties of marketing function:Management of Commodity and Services - Through management of products, change in services and goods is being made in thisprocess according consumer needs and demands. Products are main assets of company throughwhich they do business in industry through what company increase their revenues and sales. Thisinclude product quality, colour, style and packing method. Packaging is also important for acompany because it present product and that matter according to attraction law. So this should bein different and specific manner which can intrigue clients by their look only. McDonald havetheir packaging style and eco-friendly technique which is unique from other that is attractive in away to consumer (Albert, 2014). 1

Management of Marketing Content -This is primary step, in which organisation should first understand consumer expectationand demands and determine their target customer. Collection of information and content isnecessary to understand trends and buying behaviour of consumers. New media and internet isvast medium in order to collect content related to any context. Usually, it is done throughanalysing and survey upon their taste and habits and their responses upon existing products in themarket. To undertake this process, company need to create innovative strategies and plans. Thisis initial step to gather information of industry and consumer behaviour. Also, this help inanalysing changes in their needs and demands and help company in vary their productinnovatively according consumer requirements (Altaleb and Brodsky, 2013 ).Financing - Financing is eliminated in different forms in which at first finance should work alongwith department of marketing. Initial motive of organisation is always earn back all revenuesand capital which have been spend, therefore, marketing strategies must be effective andinnovative to accomplish first aim of company. Another is to reach each consumer which aresituated in different geographic areas and attain target consumer. This process deal with clientsby providing them a second choice to reach them. This create potentiality and loyalty inconsumer in regard of company and make a relation among them. Such process is done throughproviding credit choices, leasing and loans and other funding help. Selling -Selling is feedback of marketing activities and promotion practices that occur in companyin order to get desired result. Merchandising is main source of earning revenues and profits andbalance the expenses which is made in production and promotion process. The sales of productsdepend upon consumer demand, where higher demand means more sales of products and lowerdemand mean decrease in sales of products and services. Marketing and selling process isinterrelated as selling of commodity will be higher if marketing and strategies planning would bedone properly. Marketing is a complimentary function which is a response of consumer towardproduct. For Example McDonald started Happy Meal and people started buying this offer whichincreased their sales that is why this offer is still being offered by company. 2

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