TABLE OF CONTENT •Introduction •Roles and responsibilities of marketing function •Roles and responsibility of marketing function relate to wider organisational context •Conclusion •References
Marketing is the wider concept that describes about manufacturing, labelling and promoting of the product and services.Marketing is also derives as discipline activities which involves all actions a company allows to develop the customer relationship with them. INTRODUCTION
Through marketing department in every organization to performs significant roles and responsibilities that having relates with marketing and promotions. Marketing helps to making the company's product gaining the high competitive advantages in terms of customer satisfaction, product and service development for particular organizational growth and success through which can sustain at the market place for long period of time. ROLES AND RESPONSIBILITIES OF MARKETING FUNCTION
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In Walmart Inc. their marketing department consists strong relation with customer as well as to fulfil their expectation with proper satisfaction which is discussed below are: •Proper marketing research •Anticipating the needs of customer •Enhance the customer satisfaction •Improvising the marketing plans •Brand Equity CONTINUE….
The Walmart is having different internal department where marketing department is having the roles and responsibilities to ensure the better coordination in the business operation practices (Elro and Fortenberry., 2018). It provide benefits when marketing support to the department as well as the efficient performance in organization department such as follows: •Marketing with Human resources department: ROLES AND RESPONSIBILITY OF MARKETING FUNCTION RELATE TO WIDER ORGANIZATIONAL CONTEXT
•Marketing with Finance Department •Marketing with Production Department •Marketing with Informational Technology CONTINUE….
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From above analyzation of Marketing Essentials report, it has come to conclude that marketingismainelementforeverybusinessorganizationwhoisresponsiblefor performing the promotional activities of firm. CONCLUSION
•Elrod, J.K. and Fortenberry, J.L., 2018. Formulating productive marketing communications strategy: a major health system’s experience. BMC health services research. 18(3). p.926. •Fill, C. and Turnbull, S., 2019. Marketing communications: touchpoints, sharing and disruption. Pearson UK. •Ivanov, M.M., 2019. Modern marketing with the application of Big Data. Bulletin of Zaporizhzhia National University. Economic Sciences, (3 (43)), pp.116-120. REFERENCES