Marketing Essentials: Strategies for Dorothy Perkins

Marketing essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK – 1 REPORT.........................................................................................................................3
TASK – 2 REPORT.........................................................................................................................6
TASK – 3 MARKEITNG PLAN....................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
Books and Journals....................................................................................................................12

INTRODUCTION
The process marketing is very important in the business world. It is related to the
advertising, publicity and different techniques for sales. The essentials of the marketing are
based on the beliefs that marketing is started after the design of product and services. They are
produced to become ready for sales and delivery. The right approach of the marketing essentials
will help the organisation to identify the right customers to target, the product is designed
according to the needs and requirements of customers. Marketing essentials helps in developing
communication benefits which will help the organisation create a unique place within their
respective markets (Gnizy and Shoham, 2018). Marketing essentials helps in achieving more
profits on the return value. Marketing comprises of all the efforts which are supposed to be
centered and focused on identifying the needs of customers and producing more satisfactory
results which are important to generate more profits. The process of marketing is not effort
which can be done being isolated. Dorothy Perkins is a British Women’s fashion brand which is
based on the online basis. The company is headquartered in London, United Kingdom. The
company offers both own range clothing as well as some of the branded clothes. Dorothy Perkins
is now become a part of Boohoo.com which is an online site to sell the products of the company.
Dorothy Perkins is from the industry of fashion clothing and textiles which is now converted into
an online store. The company has been one of the fashion retailers from past 90 years with so
many numbers of stores in UK as well as on the international grounds. The management of
Dorothy Perkins is based on a selecting the candidates which have the ability to manage the
stores and creating the environment of high performance cultures in this industry (Matheson,
2017). However, the company is going in a bit sales crisis which has resulted in stores not doing
well which created a state of confusion. This report deals with the marketing plan of Dorothy
Perkins.
TASK – 1 REPORT
Marketing consists of many different areas which are inbound of the marketing. Sales and
marketing are two different things and both are equally important for the business of the
organisation. Marketing performs a wide of different marketing functions which are referred to
as the roles played by the business organisation. It helps in identifying the source potential
required for the success of the products in the market. The marketing in turns helps in the

promotion of products to attract the target audience (Harmeling, and et.al., 2017). Marketing
function are very common process in the working of business organisations such as Dorothy
Perkins. The marketing functions involve conducting the research for marketing, developing a
product plan, generating a development process, promoting sales, managing the finance as well
as providing the customer service. Marketing function holds certain responsibilities for the
business of the organisation which contribute positively in the growth of the company. It consists
of strategy management, sales support system, finance team as well as the human resource
development. Marketing functions help in promoting the growth of business of Dorothy
Perkins.There are some vital roles to be played in the marketing functions as there is a thin line
of difference between the marketing functions and the functions of the organisation. This relation
can be explained in terms of marketing functions as part of business. The functions in the
marketing functions are required to have a back up with the help of another operational
departments of the organisation which will lead to an effective performance (Gesualdi, 2019).
The universal functions of marketing includes buying, selling, transporting, storing,
standardisation and grading, financing, risk taking and having the market information.
Understanding marketing at the most basic level is about creating a connection between
brand to its audience. This creation helps in developing marketing into different forms such as
promotion. It can be done with the help of email and content marketing related to the social
media and advertising strategy. Such promotional campaigns helps in building brand awareness
and educate the audience while creating a spark which will lead the generation. Next function is
to help in selling where marketers helps in nurturing the leads with the help of a product centric
and more personalised communications. This includes having a rely on talking points and
answering different questions. It helps in creating more differentiation when compared to all the
competitors in the process of selling. Marketing functions are there to make sure that products
are consistently there to meet the needs of the customers. The marketing teams of the
organisation are there to perform competitor analysis and have the prospects which will help in
integrating the feedback coming from support teams (De Bruyn, and et.al., 2020). Marketing
process is a data driven process running from over the time. They use the granular information
for the multiple specialised tools which are helpful in determining the demographics of
customers and their preferences. Setting a particular price for the products is very important for
the organisation for doing the market research and increase the brand’s value. Promotions and