Marketing Essentials: Roles, Responsibilities, and Marketing Mix

Marketing
Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 key roles and responsibilities of the marketing function......................................................1
P2 Roles and responsibilities of marketing relate to the wider organisational context..............1
Covered in PPT ..........................................................................................................................1
TASK 2............................................................................................................................................1
P3 Ways in which different organisations apply the marketing mix to the marketing planning
process to achieve business objectives........................................................................................1
P4 Basic marketing plan..............................................................................................................6
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Marketing introduces to activities undertaken by an organisation to promote the selling or
purchasing of a product or service. It includes advertising, promoting, selling and delivering of
goods to customers or other enterprise (Fan, Lau and Zhao, 2015). For this project, ZARA is
chosen retailer based in Arteixo. This company mainly specialise in fast fashion and products
such as clothing, shoes, accessories, swimwear, perfumes and beauty. Marketing mix of two
different organisations and marketing plan of ZARA will include in this report.
TASK 1
P1 key roles and responsibilities of the marketing function.
Covered in PPT
P2 Roles and responsibilities of marketing relate to the wider organisational context.
Covered in PPT
TASK 2
P3 Ways in which different organisations apply the marketing mix to the marketing planning
process to achieve business objectives.
Marketing mix introduces as a group of marketing variables that the company combines
and manages, to produces wanted response within target market. It is an effective tactic that an
enterprise applies to advertise its product in marketplace. Marketing mix have 7 different
elements which are product, people, price, promotion, place, process and physical evidence.
These are effective elements which will helps an organisation to promote their products and
achieve better outcomes within given time duration. In this section, two different organisations
have used marketing mix with purpose to improve their market image and reputation. ZARA and
H&M are two selected organisations for identifying importance of Marketing mix in
achievement of business objectives (Išoraitė, 2016).
Elements
of
marketing
mix
Description ZARA H&M
1