Marketing Essentials Report: Apple and the 7Ps of Marketing

This report provides an overview of marketing essentials, focusing on the role of marketing and its interrelation with various business functions. It explores the key concepts of marketing, including the marketing mix, and discusses the 7Ps of marketing (Product, Price, Place, Promotion, People, Process, and Physical evidence). The report uses Apple as a case study to illustrate how these elements are applied in a real-world business context. It also examines the importance of marketing planning, including market segmentation and control techniques. The report concludes by highlighting Apple's successful implementation of the 7Ps and its impact on the company's market position. The report is supported by a comprehensive reference list.

MARKETING ESSENTIALS

Introduction
• The various elements of marketing
mix have also been focused in this
assignment.
• The importance of proper marketing
plan has also been discussed.
• Apple has been chosen to discuss
marketing essentials and the way
they apply the 7P’s of marketing for
their business.

Explaining the role of marketing and how its interrelated with
each other
• The marketing is a kind of
business philosophy.
• The key concept of marketing
helps the business
organisation an overview of
the sales target.
• The concept of marketing
also helps the business
organisation to know about
the market.
The concept of marketing

Contd..
• The marketing plays an important role in
the business and the marketing helps the
business organisations to provide the
best services to the customers
• Marketing helps the business
organisations to produce unique
designed products for their customers
and this helps them in business dealings
• The marketing also helps them to
develop their management infrastructure
and this helps them to understand the
different market values
The role of marketing

Contd..
• The business organisations include
various functions such as finance,
human resource and information
technology
• The marketing also plays a vital role
in the human resource management
and in the field of IT.
• The various marketing elements help
the human resource to improve their
monitoring process that they can
measure the performance growth of
the employee properly
The interrelationship with marketing departments

The various elements of marketing mix
7P's marketing mix • Product
• Price
• Place
• Promotion
• People
• Process
• Physical evidence

Contd..
• Initially, there was 4P's of the
marketing mix in development
business process.
• In an organisation, people can be
considered as the employees of an
organisation.
• The company without developed
processes cannot achieve their goal.
Achieving overall business objectives

Contd..
• Physical evidence can make the
company popular among the
customers.
• 7P's marketing mix has a great
impact on the development of an
organisation.
• After analysing the demands,
Apple plans their business process.
This company does not adopt huge
level marketing factors.

Contd..
• Apple makes their products
with unique features.
• The implementation of
marketing plans of Apple
includes, the company
provides the communicative
manners of every language.
• Apple controls their
business with unique
manner.

Developing and evaluating a basic marketing plan
• Marketing planning helps the
company to promotion of products.
• The company can plan their
business process, policies, budgets
and so on.
• The strategies that are adopted by
the organisation as their objectives
or goals.
Marketing planning

Contd..
• With the help of marketing
plan, the company even
promote their products
also.
• Marketing plans help the
company to find out their
goals and objectives.
• The controls have an
impact on the techniques,
facilities, profitability of
the company.

Contd..
•Annual plan control
•Profitability control
•Control efficiency
•Strategic controls
Control techniques