Marketing Essentials

Marketing Essentials

Table of Content
 Introduction
 Marketing
 Roles of marketing function
 Responsibilities of marketing function
 Interrelationship of roles and responsibilities of marketing function
 Conclusion
 References

Introduction
Marketing a fundamental activity which takes place in every business and all business owners
with different status and scope perform this task. Marketing is basically a phenomena undertaken
businesses and organisation for promoting buying and selling actions of their products and
services by simultaneously informing people and spreading awareness in public about the
offerings being offered. Marketing is an essential and a basic function of a business entity that
involves number of small chores and contribute in ultimate aims and goals. The respective
organisation chosen for this report is Zara a Spanish fashion retailer. The company was founded
in 1975 by Amancio Ortega and Rosalia Mera and located in Artexio, Spain.

Marketing
Marketing is a unique task which has several forms and
flavors depending upon the audiences, media, platforms
and business. It can be defined as a method through which
companies and its offerings are being communicated to the
ultimate audiences by using multiple platforms and
updated methods. Marketing phenomena was traditionally
used for getting in touch with customers and knowing
them and in today's modern business era it is a stage
presented to business owners to showcase their offerings in
the best form and way they can for attracting higher
number of customers and attaining organizational goals.