Marketing Essentials: A Comprehensive Guide for London Bridge Business Academy

This comprehensive guide delves into the essential principles of marketing, focusing on the London Bridge Business Academy (LBBA). It explores the key roles and responsibilities of the marketing function in a small college, analyzes the marketing mix (7Ps) and its application to LBBA, and outlines a detailed marketing plan for the institution. The guide provides insights into SWOT and PESTLE analysis, competitor analysis, customer analysis, and the development of marketing objectives and strategies. It also addresses financial considerations, marketing control, and contingency planning, offering a practical framework for LBBA to enhance its market presence and achieve its growth objectives.