Cadbury's Marketing Essentials: Roles, Planning & Business Objectives

This report provides a comprehensive analysis of Cadbury's marketing function, focusing on key roles, responsibilities, and the marketing planning process. It explains the critical roles of marketing in developing customer relations, revenue, and overall organizational success. The report details how Cadbury's marketing strategies align with business objectives, including product development based on market demands, economic considerations, and maintaining a strong distribution channel. It compares B2B and B2C marketing methods, highlighting the impact of internet, media, and customer relations. The report also explores the interrelation between marketing and other organizational functions, emphasizing the importance of coordination and strategic business units. Finally, it evaluates Cadbury's application of the marketing mix to achieve business objectives and suggests potential improvements, providing a detailed overview of Cadbury's marketing approach and its effectiveness.

Marketing Essentials
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
P1 Explain the key roles and responsibilities of the marketing function for the chosen
organisation..................................................................................................................................4
P2 Explain how roles and responsibilities of marketing relate to the wider organisational
context for the chosen scenario....................................................................................................6
Task 2.............................................................................................................................................11
P3 Compare the ways in which the chosen organisation applies the marketing mix to the
marketing planning process to achieve business objectives. How does it differ from other
organisations or could do better compared to other organisations.............................................11
Task 3.............................................................................................................................................17
P4 Produce and evaluate a basic marketing plan for the chosen organisation...........................17
Conclusion.....................................................................................................................................23
Reference.......................................................................................................................................24
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Introduction
The marketing department plays a significant role in the development of organization it includes
all the things such as selling of the company product branding and grooming of the company
project and many other things such as daily meeting with the clients and customers throughout
the global world. The marketing department helps in understanding the consumer needs and
developing the products according that. Cadbury is a British beverage company it has spreads
market throughout the global world .It has operated in more than approx. 120 countries and has
the best customers, Cadbury basically focuses on its marketing values and keeps maintaining
diversity with the globalization. Cadbury was established in Birmingham in the year 1824.
Company such as google, Apple, Nestle, Coca Cola they have best marketing system which
helps them to expand their business globally
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Task 1
P1 Explain the key roles and responsibilities of the marketing function for the
chosen organisation.
Marketing Role
The main objective of marketing is to develop the friendly relations with the customers these
things benefits both the customers and the organizations. Marketing is very essential function
that is required in all the industries. Market helps in the revenue development and the overall
development of the organization. Marketing department is that area of the organizations that on
daily basics deals and interacts with the customers and the clients thus marketing department and
the marketing staff are responsible for achieving the name and the fame of the organization
(Bramwell, 2012).
The main success of Cadbury are the below factors in which the management and the top leaders
of Cadbury focuses.
 To create those products according to the demands and market demands to enhance the
profit turnover for the organization.
 Creating those products that are economic friendly
 Maintain the best distribution channel for the product distribution and to maintain the
regular supply of the product in the market
 Maintaining the products that are the health friendly
Marketing department has a crucial role in creating the relations between customer and
organization. Marketing of new products shapes the image of the company the good product
gives the efficiency of the organization. Marketing team staff and employees are also responsible
for the branding and the grooming of the product. They also go to the customer or scheduled the
client visit to brief the nature of their new product launch in the market sometimes they also give
the free demo or first free service of the product to attain its proper grooming (Chareyron, et. al.,
2014).
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Marketing role in society
Marketing department team member also gives the information and educates customers about the
product features and the product value it also helps the customers and the clients to learn about
the new product values .Marketing plays important role in developing the country economy. It is
the responsibility of the marketing department manager to understand the customer behavior and
advertise its product according that.
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P2 Explain how roles and responsibilities of marketing relate to the wider
organisational context for the chosen scenario.
Marketing is crucial for the business of any organization it affects the business and sales of the
organizations the marketing department of the organization must coordinated with the house
keeping as well as the HR department for the smooth functioning .The good leaders present in
the Cadbury have the best vision they analyze the trend of the market with their best work
experience and after these factors has been analyzed the managers of the marketing department
must take the initiatives for achieving the target ,they should have to implement various new
methods and encourage team mates for achieving the target .It is the responsible of the managers
of the marketing department to provide the training to staff to becomes compatible as per the
changing trend (Crouch, 2013).
Marketing Planning process
Marketing plan is the set of rules that gives the brief analysis of how the product can be sold in
the market by making the best strategies it involves the marketing tactics to achieve the target
of the organization it involves the setting of the plan and the ways to achieve the target. Market
planning is set by the best Marketing managers to achieve the target of the organization
The marketing process gives the analysis of the business in future .It gives the way how the
customer is focused and the strategies are made according that after that proper planning is to be
done to achieve the target similarly the innovative changes to be done in the product to achieve
the target
Planning Process
It is the planning process that gives the hierarchy of the planning such as develop the action
plan in the POA (Plan of Action) the vision of goal has been set by the leaders after Managers
of the marketing departments made the strategies and plan set to achieve the goals.
Before the POA (plan of Action) is set the ground values must be crosschecked such as the
present strength and the capacity of the organization it is very mandatory to analysis the present
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situation so that the initiatives can be taken according to that (De Giorgi, 2017). The managers
and the Leaders of the Cadbury are conducting the market audit on frequently basics to check the
present working strength of their organization so that initiatives can be taken according that.
Marketing strategy must be initiate once the POA is set such as training to the staff and SWAT
analysis must be done.
B2B VS B2C Marketing methods
Business 2 Business marketing (B2B Marketing) B2B marketing involves focusing on the logic
and nature of the product such as the features and nature of the product. The main features of
B2B marketing is Relationship driven, maximize the value of the relationship and customer
friendly, target based market, brand value created education and information about the brand has
been provided (Filimonau, et. al., 2014).
B2C marketing (Business to customer marketing) The B2C features are it is product driven it has
the large scope for the market price status can be set by analyzing the product root cost it is the
aggressive mode of the marketing they also work in more merchandise way i.e. involves the
selling of the various coupons and many discount vouchers available online and offline for the
product advertisement this method is immediate result oriented
Factors affecting B2B and B2C marketing
There are many factors except good leaders and the management that effects the B2B and B2C
marketing are as follows.
Internet - Today internet is the heart of the marketing and the grooming of the product the
various online grooming of the things can be done easily and the whole credit goes to many
social networking sites (Füller & Michel, 2014).
Media: Sites Media is one of the major sources of advertisement and grooming sponsorship can
be given to them for the advertisement of the product with the help of famous celebrity doing the
branding of a particular product.
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Friendly relations: The friendly relations are compulsory for the success of any organization the
friendly relations must be developed and maintained with the business partners and the
customers and clients so that business of organization can flourish.
Interrelation between marketing and other function organization
The managers and leaders must developed the framework how the marketing department must
interact with the other functional unit to systematically organized the work and achieve the target
and goals for the organization the business functional organizes the organization in a basic
functional unit and in a process oriented way functional unit business works in the hierarchy and
is responsible for the best function. In most business trend adopt an organization structure
different domain function goes to the different departments and report their respective domain
leads this helps the employee and staff with clear command line to follow and thus they can
concentrate on their work (Gunter & Önder, 2015).
Coordination between different domain in the organization must be done this makes the work
more synchronized and smooth this coordination method also enhances the team spirit and
motivation work the divisional staff present in the organization distributes the work according to
the nature of work to the respective departments but this method has drawbacks that it is not
having the efficiency so the work should be optimized henceforth the managers and the leaders
should always try to focus on the process optimization.
Organization & Planning chart
Organization planning chart is very helpful it improves the management hierarchy and working
it will be easy to make the decision within the departments the reporting would be quiet easy in
that way and the different domain leads can focus on their team and they can also implement
strategic planning very easily and the various departments in the domain can be organized in
proper way to achieve the goal this chart is also reviewed by the upper management so the
course training can be given to the staff to increase the output (Hannam, et. al., 2014).
Marketing as a business function
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Marketing is vital factor for the success of the organization it includes several things i.e.
research, packaging; presenting product and services they give the better information of their
product to the customers. Cadbury has the best features and the best values regarding it.
Distribution Channel: The good distribution channel must be made for the distribution of the
product within the proper time.
Research: The research should be done and parallelly the innovative change must be done in the
product by doing the audit of the market by the expertise managers.
Packaging: Cadbury keeps this factor on priority the package used in the distribution of the
product must be ecofriendly
Price setting: Cadbury product are also pocket friendly and can be easily afforded they also
make the product by considering the overall economy of the country.
Transportation: Cadbury has the good hierarchical distribution for the product as it has the
better transportation modes and it also made friendly terms with transportation partner for easily
distribution of the product.
Promoting Modes: They used the best promotion way for the advertisement of the product such
as branding by famous sports celebrity and many others.
Strategic business unit: They are necessary for the benefits of the organizations and yields the
high profits for the organizations they are also responsible for the each and every strategy
Factors affecting the Strategical business unit are .Good Managers & innovative trends
Good managers: Good managers and leaders are those who are in root touch with the market
analysis and are aware of the business strategies which can give the best results they also
maintained the following things for the organization such as strategy for marketing ,analysis of
the customer, business strategies and business growth, branding strategy and business tasks
Market analysis: The market analysis must be done and the innovation has to be done according
that also the employees and staff should be made compatible as per the trending trend of market
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Task 2
P3 Compare the ways in which the chosen organisation applies the marketing mix to
the marketing planning process to achieve business objectives. How does it differ
from other organisations or could do better compared to other organisations
After the POA has been developed for implementing the marketing strategy the 7 p rule must be
used it is used to evaluate the business strategy these were seven features for it Price, product,
place ,positioning as soon as the market changes with the trending demand the changes has to be
done in it values also,
[Source: Leslie, 2012]
Product
The product values should be revalidated and checked from time to time to ensure that the
products are compatible as per the changing market the marketing consultant should be there to
continuously check the value and effectiveness of the product these consultants have the
responsibility to check whether the each and every project are reaching its sale unit or not
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various audit should be done that their product is good or is superior to the other market
products. The product is produces to satisfy the needs of the people the product can be in the
form of the services or goods the marketer must do adequate research on the quality of the
product before the product is launched in the market (Maitland & Newman, 2014).
The product has the phase cycle such as growth phase, maturity phase, and decline phase so the
marketer and the managers have to do the innovation also in their product.
Price
Price is the thing which the customer pays for the product it is very important for the marketing
strategy as it determines the organization revenue. price always helps to shape the product image
in the customer and client eyes the price of the product must be fixed by considering the
economy of the country the price should be fixed in a certain way to ensure that it can be
afforded by everyone because by raising the price or lowering the price both the factors affects
the number of the customer and the clients. The price should be raised and lowered by
considering the market scenario but there should not be huge margin in their inclination or
declination. The product price should be set by evaluating the strength and weakness of the
competitors also (May, 2015).
Place
Distribution is one of the very important factor the good distribution channel must be maintained
so the product can reach to the customer within the given time place is the location where the
product is sold off. Sometimes even the change in the place such as change in the continent or
country can seem to be the sudden bloom of the sales. There can be the many modes of selling
such as direct interaction or by online mode some company also uses manufactures
representative and the distributor. There are also many strategies should be made intensive and
selective distribution ,clients and consumer demands ,quality of the stores available .distribution
channel etc (Mosco, 2014).
Promotion
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Promotion is the very important part of the marketing as it provides the knowledge to the
customers and clients for the specific product it consists of the various factors such as
advertising, promotion etc.
Advertising of the product can be done by the media as well as many social and networking sites
can be involved to do the branding and the grooming of the product (Mowforth & Munt, 2015).
Public relations such as organizing the seminar with the different organization to analyze the
product feature with the changing competitive atmosphere promotion also includes to tell the
consumers about the service of their product. Similarly, the innovative changes have to be done
also in the promotion trend as per the changing trend. There are also various things that are also
to be considered before drafting the promotion such as ways to communicate with customer or
client, modes of advertisement to create the product awareness such as social media and news
modes
[Source: Page, 2014]
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