Marketing Essentials: A Comprehensive Guide to Strategic Planning and Implementation

Marketing Essentials
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Table of Contents
Introduction................................................................................................................................3
LO1............................................................................................................................................4
P1-Explain the key roles and responsibilities of the marketing function...............................4
P2 Explain how roles and responsibilities of marketing relate to the wider organizational
context....................................................................................................................................5
M1 Analyse the roles and responsibilities of marketing in the context of the marketing
environment............................................................................................................................6
M2 Analyse the significance of interrelationships between marketing and other functional
units of the organization.........................................................................................................7
D1-Critically analyze and evaluate the key elements of the marketing function and how
they interrelate with other functional units of an organization...............................................8
LO2............................................................................................................................................9
P3-Compare the ways in which different organizations apply the marketing mix to the
marketing planning process to achieve business objectives...................................................9
M3 Evaluate different tactics applied by organizations to demonstrate how business
objectives have been achieved..............................................................................................10
D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve
overall marketing objectives.................................................................................................11
LO3..........................................................................................................................................12
P4 Produce and evaluate a basic marketing plan for an organization..................................12
M4 Produce a detailed, coherent evidence-based marketing plan for an organization........14
Conclusion................................................................................................................................16
References................................................................................................................................17
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Introduction
Marketing is the root of promotion of any big brand like Unilever. In the time of competition
today it is required to see the essential elements required to see the values and the factors on
which the company works. This highly depends on the feedback received by the people and
the product that is needed to be changed according to the needs. Companies use 7Ps model to
identify the needs and at the same time make a marketing strategy to cover the target market
with an efficient way of promotion. In this assignment, the discussion will be on the different
ways of application of the marketing mix and how that has affected the various sections of
the company. The dependencies of the company on each other to check the various tactics
used to promote and then making marketing strategy on the same.
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LO1
P1-Explain the key roles and responsibilities of the marketing function.
Being a marketing manager the key roles and responsibilities that can be achieved by
following the guided rules are given below-
 Customer needs- The most important feedback that can be given to the company is
from the feedback from the customers. They are the basic information source in the company.
The company works on the feedback received from the customers (Howell, 2015).
 Trends tracking- The team constantly works upon the current needs and the demands
of the company and then comparing the same with the competitors. This help in innovations
and future marketing plans generations.
 Transmission of brand values- This is the role in which the brand values are
transmitted other parts of the industry to make sure that the image has been successfully
generated and placed in the market in order to see the marketing position in the company in
the market (Howell, 2015).
 Coordinate with marketing partners- All the marketing and branding partners are
needed to be discussed and then the plan is generated accordingly in the system. This helps in
getting new information from the stakeholders and the same can be applied in the system.
This will help in generating updated plans in future.
 Innovate- As per the ideas received from all the stakeholders and the marketing
associated partners it is required to innovate the current products.
 Communication with the seniors- All the ideas are needed to be discussed with the
top management and then the same will be applied to the system.
 Budgeting- Budgeting and making financial plans to above-mentioned plans are very
important as they help in making the more practical approach to the plan.
 Return on investment calculation- The ROI calculation is very important to see the
feasibility of the system and the effect of the innovation on the revenue of the company
 Marketing plans- Finally the marketing plans are made in order to go forward in the
innovation direction (Howell, 2015).
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