Marketing Essentials

This presentation discusses the importance of marketing in organizations and how to create a marketing plan. It compares the marketing mix strategies of different organizations and explores the marketing plan of Coca Cola. The presentation also includes references for further reading.

Marketing Essentials

Table of content
 Introduction
 Comparison of how different organisations apply the marketing mix
 Produce and evaluate a basic marketing plan for an organisation
 Conclusion
 References

Introduction
In every organisation marketing plays an essential role in establishing
relations among clients as well as the firm offering in marketplace.
It is considered as a set of activities that are undertaken through
organisation for promoting their product and services. In this PPT,
marketing mix of two companies are compared and strategic
marketing plan are produced in order to launch new products.

Comparison of how different organisations
apply the marketing mix
Marketing mix is considered as a placing the appropriate products at
correct time. This basically concentrates on consumers satisfaction
as they has various desired from the product of the firm.
Product : Sprite, fanta, diet coke etc.
Price: Competitive pricing strategy. Its pricing strategy is based on
building brand loyalty among their consumer base

Contd..
Place : It sold their products and services more than in 200 countries
world wide in 6 operating regions.
Promotion: Promotional strategies such as advertisements on social
media, campaign and so on.
People: Employees, shareholders, press or media, partners and general
public are major people that are very important.

Contd..
Process: With help of e commerce process and other advents helps in
growth in ease of business.
Physical evidence: Herein includes the physical environment,
packaging, supporting and collateral that helps in present in well
manner in front of consumers.

Produce and evaluate a basic marketing plan
for an organisation
Marketing plan is considered as a document or blue print of the
business organisation that shows the strategy of marketing for the
new products.
Marketing Plan of Coca Cola
Objectives: “To launch fruit juice for increasing mare than 15%
market share in 2 years”.

Contd..
SWOT Analysis:
Strengths Weaknesses Opportunities Threats
It provides
their products
at affordable
price with
standard
quality.
Does not has
more
uniqueness in
comparison to
their
competitors.
It can launch
more flavours
into their drinks
products .
They have the rivals
such as Pepsi.
It has
operating
their business
in all over the
world.
High cost of
transportation. It can provides a
way to health
conscious
individuals.
Variations of economy
into the nation.

Contd..
STP ANALYSIS:
Segmentation:
Basis Coca Cola(Fruit Juice)
Gender Both male and female
Age Above 5 years
Market Into the large region of UK

Contd..
Targeting: Lower, middle and upper class individuals
Positioning: Coca Cola position its new product that is fruit juice with
the help of advertisement through celebrities.

Conclusion
From the above presentation it has been analysed that marketing
planing is an essential process for an organisation that assist in
analysing market requirement for specific business products. On the
basis of these kind of practices, an organisation can introduce their
services in desired market place.

References
Baack, D.W., Harris, E.G. and Baack, D., 2013. International
marketing (Vol. 3). Sage.
Baines, P., Fill, C. and Page, K., 2013. Essentials of marketing. Oxford
University Press.
Blythe, J., 2012. CIM Coursebook Marketing Essentials. Routledge.

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