Marketing Mix and Marketing Plan for Coca Cola

MARKETING ESSENTIALS
(ACTIVITY 2)

Table of content
• Introduction
• Comparison of marketing mix
• Marketing plan
• Conclusion
• References

Introduction
Marketing mix consist of seven elements which should be considered by the marketing
department before developing any strategy or launching new products. This is very essential
for the companies in achieving their goals in an efficient manner. It is also known as the
combination of certain actions, strategies or tactics which can be used by the companies for
promoting their products effectively in the market. This presentation is based on Coca Cola
which is a US based beverages firm. This presentation will cover the marketing mix of
different organisations as well as formulation of marketing plan for achieving the desired
goals.

Comparison of marketing mix
Marketing mix is an important element for business growth and development which unable
them to deliver high quality of products in order to attain high productivity and profitability. It
contains 7p's which helps the company by guiding or directing them in selecting potential
customer in order to obtain maximisation of profit. The marketing mix of Coca Cola and
PepsiCo is discussed in further slides.

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Particulars Coca-Cola Pepsico
Price It is the amount in which customer
exchange money and receives goods
or services. Their main aim is to
implement fair price which is easily
affordable by customer. Along with
this, company adopt effective and
impressive pricing strategy. IN case
of Coca – Cola, it has fair price for
their product as their pricing strategy
is based on competitors pricing.
However, Coca- Cola applies pricing
strategy i.e. price skimming, market
price and market penetration which
enable them to achieve highest
possible sales.
Price is the cost consumers
pay for a product in order
to achieve customer
attention and add value to
brand image. The pricing
strategy of Pepsico is
competitive. It is mainly
known in providing
promotional discounts as
well as discounts on bulk
buying. However, they are
enable to achieve higher
sales and effective
productivity.

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Particulars Coca-Cola Pepsico
Product This element is regarded ad initial stage of
business operation. Product means goods
and service which the company offers to
target market in order to achieve their
business goal in an effective and efficient
manner. In context to Coca Cola they deal
into beverage industry comprising of
3300 products. Its brands are Fanta,
Maaza, Limca, Thumps Up, Minute Maid
etc. Their products has the capability to
satisfy the customer need or wants
because of their effective marketing
strategy which allows them to obtain
higher level of efficiency.
Being one of the strongest
player among beverage
industry as it expanded their
major business in breakfast or
snacks segment. Pepsico
products are 7up, Duke,
Mirinda, Tropicana, cheetos,
kurkure , lays Quakaer oats.