ESSENTAILS TABLE OF CONTENTS INTRODUCTION 3 TASK 13 P1 Key roles and responsibilities of marketing function

MARKETING ESSENTAILS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Key roles and responsibilities of the marketing function. ................................................3
P2 Roles and responsibilities of marketing relate to the wider organization context............7
TASK 2 ......................................................................................................................................10
P3 Compare the ways in which organizations apply marketing mix to planning process. . 10
TASK 3..........................................................................................................................................13
P4 Produce and evaluate a basic marketing plan..................................................................13
CONCLUSION.............................................................................................................................16
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing is a tool which is used to provide strength and recognition tot he brand. It also
helps in identifying the needs of the customers in order to provide them with better services and
products. Marketing essentials helps in recognizing the buying behavior of the customers and
this in turn helps in developing services as per the desires and expectations of the target
audience. Effective marketing practices are the one, which is acceptable by the customers an
helps in gaining their trust and loyalty. This assignment revolves round the marketing essentials
for Aldi, which is one of the largest supermarket chain of Germany, operates its business through
out the world. Aldi is holding top leading since last so many years through its systematic
marketing strategies. The company is practicing its business functions since last 100 years, the
main significance of Aldi store is that they provide goods and services their customers at
discount and relatively low prices as comparison to other departmental stores. Companies like
Aldi, deals in very competitive markets and it is very important for them to select and practice
their marketing mix strategies more carefully.
TASK 1
P1 Key roles and responsibilities of the marketing function.
Marketing: Marketing is a study of management that is used to create and satisfy all
customer's needs. Or it is an activity, process of communication that is used to attract wide range
of customers towards them. Further, Marketing is a simplest marketing tool that is used to let
people know about their company's new products or services. Through marketing company will
easily sustain or maintain their brand image in market (Armstrong, 2015). It is a concept that is
widely used in small as well as big firms in order to keep communicates and connects large
audience in order to convey the value of offered products and services by a quoted company.
Marketing essentials, is the strategy which focus only on customers in order to provide
them goods and services of standard quality. It is the technique to identify the requirements of
the customers in order to create products and services that can lay emphasis on customers mind
and help in accomplishing their satisfaction level. Marketing is a philosophy of business, which
is used to make sure the consistency and stability of the products within the customers. It is the
basis of entire business organization. Identifying and implementing needs and desires of the
customers is the core function of the market planning (Baker, 2014).

Principles of marketing are based on the basis on need, want and demands. It help in
creating healthy relationship with the consumers in order to ensure growth and success of the
business.
Needs: Needs can be termed as the general and basic requirements of the customer. Such
products who comes under the needs of the human being, not require must enhancement and
innovation, as these are the basic requirements of the individual and they going to buy it anyway.
Wants: Wants are not similar as a needs. Wants and desires of the human being keep on
changing but needs of the individual are constant. 'Wants' keeps on changing on regular basis
needs are permanent.
Demand: It can term as desires and expectation of the customers. Demand is the desires
of the consumers regarding some specific goods or services. The demand and supply strategies
used by Aldi, in their business practices is very strategical, and that's the reason why the
company is holding top position since last so many years (Byrd-Bredbenner, 2017).
NEEDS Basic and general requirements of the
individual.
WANTS These are not essential and basic requirements
and it keeps on changing on a regular basis.
DEMANDS These are desires and the expectation of the
customer.
Marketing concept with current and future trends:As the advancement and
technological developments are emerging in each and every sector of the organization, it is also
affecting its marketing patterns and strategies. As per the current trends marketing is highly
manipulated by the digital media. Future trends in the field of marketing can be looked as
attracting customers through various kind of modified and enhanced strategies like involving the
suggestions of user in to their practices; transparent customer-buyer relationship; marketing
strategies through mobile (Christopher, 2016.). As the competition is increasing day by day it is
very important for the organizations to provide goods and services of better quality to their
customers in order to gain their trust and loyalty. Organizations can ensure this by providing