Marketing Essentials - Amazon Assignment
Added on 2021-02-19
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Marketing essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Elaborate roles and responsibilities of marketing functions in organizational context.........1P2 Roles and responsibilities of marketing relating to wider organizational context.................3TASK 2............................................................................................................................................5P3 Elaborate marketing mix of organization by comparing with other organization.................5TASK 3............................................................................................................................................8P4 Prepare a basic marketing plan in organisational context......................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is study of manage relationship by building and exchanging relationship tosatisfy consumer base in positive way. The primary goal of selling and marketing is to createinterest in people about goods and services to build as the needs of them. It majorly focuses onconsumers to reach by satisfy needs of consumers with the help of promoting products in properway. This report is based on Amazon which is an American multinational technologyorganization that deals in e commerce, cloud computing and digital streaming and many moreproducts and services. This assignment is based on various duty and functions of marketing andtheir interrelationship with various departments. It also includes marketing mix by comparingwith other organization. Further it explains marketing plan for attaining potential outcomes.TASK 1P1 Elaborate duty and obligation of marketing functions in organizational context.Marketing is a set of activities that enables to strengthen consumers base by evaluatingwillingness in proper manner (Baines, Fill and Page, 2013). By using marketing tools andtechniques organization can be able to enhance sales and profit to enlarge business opportunities.Amazon is one of the most starring organizations in the whole world by their excellent productsand services with their promotional mix that enables to attain competitive advantage Marketingis an important tool and have kinds of roles that are:Marketing functions:Marketing plays kinds of functions that avail by Amazon to reach at large no. ofconsumers by deliver right kind of knowledge and information of their products.Market information:The most important function of marketing is to gather important knowledge andinformation about needs and wants of consumers and analyse information to arrive decisions. Incontext of Amazon they have separate department that evaluate trends of market and after thatreport to higher authorities (Clow and James, 2013.). By evaluating internal with externalstrength and weaknesses organization can be able to take important decision regarding expansionof products and services.In that series marketing department evaluate quantity of products that they have toproduce and at which price their potential consumers can buy and what kind of promotional tool
proved helpful for organization to reach at ultimate consumer. All that relevant informationshould be collected by marketing department of Amazon to analyse and grab best opportunitiesthat available in market place.Finding out the distribution channel:Distribution channel is most necessary segment for an organization to deliver productsand services to the ultimate or end user. Marketing department is responsible for evaluating bestchannel of distribution by identifying nature of products, financial capabilities of an organizationand suppliers of products are major factors (Blythe, 2012.). In context of Amazon they byselecting some suppliers to reach at end user to reap out major benefits out of it.Marketing planning:It is the function to plan each and every activity of an organization to accomplish goalsand objectives effectively. For example an organization want to grab 25% market share by aparticular product and service. To achieve all these goals and objectives it is the duty of marketerto prepare a best and suitable marketing plan in respect of production and promotional efforts. Inwhich major information consisted such as product, consumers and suppliers and budget for eachand every activity. In context of Amazon their marketing departments are responsible to build aneffective marketing plan that deliver right kind of knowledge and information not only toorganization but also to their consumers.Product designing and development:It is an important function of organization as well as of marketing department to deliverright kind of products to ultimate consumer with safety(Carr,2014). Designing is very muchimportant because products are in greater demand which possess attractive and safe packaging.So it can be said that possession of designer products and services are remain always incompetition and in context of Amazon their marketing department prepares one of best designfor packaging to attract large no. of consumer base.Standardization and grading:Standardization refers to determining standards in context of quantity, size and design ofproducts and services to deliver right kind of values to ultimate consumers. In context ofAmazon their products and services are very well known for their quality because they spendhuge amount on research and development and that helps to become one of leading brand namein whole world. On other hand products have same features and characteristics throughout the
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