Marketing Essentials - Amazon with eBay Assignment
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Added on 2021-02-20
Marketing Essentials - Amazon with eBay Assignment
Added on 2021-02-20
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Key roles and responsibilities of the marketing function..................................................1P2 Role and responsibilities of marketing related to organisation.........................................2LO 2.................................................................................................................................................6P3 Marketing mix comparison..............................................................................................6LO 3.................................................................................................................................................9P4 Marketing plan for Amazon..............................................................................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is the technique to reach to mass audience and make people aware withproduct and services offered by business unit. It is the process that helps in promoting brand andattracting potential buyers (Blythe and Martin, 2019). Marketing is important part of businessfor its growth and development. Effective marketing is key to success for a firm. Present study isbased on Amazon, which is a leading E-commerce firm that offers products and services acrossthe world. In the year 2018, company has generated 177.9 billion revenues. Current assignmentwill discuss the role and responsibility of marketing in the organisation. Furthermore, it willdescribe responsibility of marketing in wider organisational context. Study will comparemarketing mix element of Amazon with eBay. In addition, report will produce a marketing planso that sales of the firm can be increased and it can accomplish its goal significantly. LO 1P1 Key roles and responsibilities of the marketing functionMarketing is related to buying and selling of the product. It also includes market research,distribution methods and also product development (Blythe and Martin, 2019).Roles and responsibilities of the organization- Monitoring and managing social media- it is a process of managing and analysingproduct on the social media platform such a google, Facebook, YouTube and Instagram bycarefully watching the online post of the organization and also manages the online accounts ofthe amazon. It saves time of the company by scheduling post earlier.. it also increases customersupport by creating more simple ways for customers to inquire through social media (Perkins andet.al., 2017). Through social media, amazon can take care of brand's reputation by giving morequickly response to queries of the customers also take feedback from the customer's experience.It also encourages innovation by creating new opportunities as well collaboration over newplatforms for campaigns on social media.Improve communication-Marketing is responsiblefor improving coordination betweenemployees and consumers. Through marketing firm can contact with consumers and canunderstand their needs. Social networking sites are helpful in making direct contact withpotential buyers, people can share their views and can make the firm aware with their choice sothat enterprise can offer them products and services accordingly. Hence marketing plays the1
coordinator role which helps Amazon in raising satisfaction level of consumers to great extent.(Piñeiro-Otero and Martínez-Rolán, 2016).Brand awareness: Marketing plays the role of promoter; it supports in raising awarenessamong people so that they get to know features of products provided by business unit. By thisway enterprise can gain attention of mass audience and can turn them into actual consumers(Nirschl and Steinberg, 2018). Conduct market research: Marketing plays the role of researcher, it conducts marketresearch in order to analyses current market situation so that firm can make its strategyaccordingly. This is beneficial tool which supports business unit in identifying its loop fall andmaking changes in existing strategies accordingly. (Campbell, Martin and Fabos, 2018). Throughmarket research Amazon and pays perception and needs of buyers, strategies of competitors andmake its marketing plan so that it can gain competitive advantage (Pike, 2015). Strategy formulation: marketing is considered as most important tool which helps theorganisation in estimating demands and set price accordingly. Through marketing firm cananalyses its position in the market and can frame strategy so that it can gain success in themarket. (Blythe and Martin, 2019). Amazon marketers frame amazing strategies so that productcan be promoted in the market and firm can improve its brand image. Relationship builder: Marketing plays the role of relationship builder, through marketingAmazon can make contact with buyers. Through social sites it takes suggestion of them and getto know their views which help the firm in building strong bonding with potential buyers andturning them into real consumers of business unit. Awareness of brand values- brands represents the value of the products in the customer'seyes in terms of dignity and trust of the organization. Every brand has its own value. (Perkinsand et.al., 2017).P2 Role and responsibilities of marketing related to organisationRelationship between various departmentsMarketing department and production: There is strong relationship between marketingdepartment and production functional units. As marketing department plays an important role inadvertising and promoting business. It is a process of defining positioning, target, segment and2
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