Analyzing Marketing Mix and Its Applications

The assignment discusses the concept of the marketing mix, also known as the 4 Ps (Product, Price, Promotion, and Place), and its evolution into the 7 Ps. It covers the different elements of the marketing mix, including innovation, brand, and service, and provides examples from various fields such as hospitality, healthcare, and entrepreneurship. The assignment also includes references to academic papers and real-world applications, demonstrating the importance of the marketing mix in business and social marketing.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................2
P 1.Roles and Responsibilities Of Marketing Function..............................................................2
P 2. Roles and Responsibilities Of Marketing............................................................................4
P 3. Application Of Marketing Mix To Planning Process..........................................................5
P 4. Evaluation of Marketing Plan...........................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing can be defined as such an activity or a process that starts with the need of any
product with respect to satisfy the increasing need of consumer (Pike, 2015). The below project
report focuses on the activities and strategies of marketing. In this assignment is with respect to a
cosmetics company- Beauty Giant. Report focus on the various roles and responsibilities that a
company is required to undertake with motive of reaching the new heights (Smith and Wong,
2016). Moving further, the project, emphasize on various P's that the organisation should focus
on and maker the products accordingly. Finally, on a marketing plan, according to which the
company set its goals and has to achieve its target.
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TASK 2
P 1.Roles and Responsibilities Of Marketing Function
Marketing is the term which can be defined as an activity based on the need of the
customers and their satisfaction (Smith and Wong, 2016). Marketing is different from selling.
Because selling is a concept in which organisation sell their product in cash and give services to
the customers (Smith and Wong, 2016). The customer buys the product in cash for their needs
and its satisfaction. The marketing is the word in which the business activity must be done to sale
and promote their business for making position and profit.
The company Beauty Giant have to launch a new product in the market. The name of the
product is Forever Young. This product the anti ageing product of the company which company
have to bring the new product in the market.
Function and the key role and the responsibilities of the marketing are described as below:
 Research and analysis :The main role of marketing in Beauty and Gallant is to Research
and analysis the information . Research and the analysis this is the main tool of the
marketing may be help to organisation to find and gathering the information about our
clients and the customers which thing they must need to satisfy them selves (Rowley,
2016). Research may help Beauty Gallant company to find a lot of the information
about needs of consumers and market situation
 Marketing planning :- Before the organisation Beauty Gallant bringing their product in
the market firstly the company have to make proper plan about it. In their plan the
organisation have to be set up that from which by which step they launch their project in
the market due to the customers or clients must be impressed. A proper planed helped
the most to company to make the position in the market (Rowley, 2016). While bringing
the product in the market the organisation have must to prepare to plan in respect to the
level of the production and promotion reports.
 Product designing and the development:- The product of the Beauty Gallant company is
the Forever Young the anti ageing cream (Brady, 2014). The product design and the
development is the most important feature because if organisation have to sell product
more in the market then company has to make product much better and the attractive
from which the client or the customer must be attract by our product. And this feature
may be help to the business to increase profits (Brady, 2014).
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 Standard and Grading:-It is another role of marketing, The Standard and grading it is the
concept of marketing in which Beauty gallant have talk about the product quantity,
quality, design, weight, colour, raw material to be used in the making form of the product
(Huang and Sarigöllü, 2014). This type of the sale have must be done by the traders at the
number of larger purchasing or as the sample in the quantity. Product must be have some
qualities and their characters due do which if the clients like the product they will give
the rate or the grade to the product which is known as the grading (Huang and Sarigöllü,
2014).
 Packaging and Labelling:- The another feature of the marketing Packaging and labelling.
The Beauty Gallant company should been done packaging very tightly and strongly
because if the packaging it must not be done in the proper form then it may be give the
problem in the time of the transporting. Packaging must be done in the form of the
wooden boxes , bottles, plastic bags, jute bags etc.
 Labels:- Through marketing The Beauty Gallant becomes able to make its logo as per
their labels (Fan, Lau, and Zhao, 2015). It may also be provides the knowledge to the
client and the customer because all the description must be written on the label . The
organisation show that the product detail to show the quantity, quality, and the
description of the product must be done on that tag about product (Fan, Lau, and Zhao,
2015).
 Pricing of the product:- Pricing of the product it is the most important key of the
marketing because it affect the customer (Loo and Leung, 2018). The price of the
product decide by the organisation while keep the customer in the mind. It can be affect
the seller in the many form are in the form of the government policy, competitor pricing.
The price of the product have must be set-in the mind by keeping the customer in the
mind.
 Promotion:- Marketing is responsible for promoting brand and products. Promotion it is
the concept from which the organisation can attract the clients or customer to buy their
products (Loo and Leung, 2018). The Beauty Gallant company done the many types of
promotion in many types just like advertisement which brings the image and
advertisement in front of the client .
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P 2. Roles and Responsibilities Of Marketing
Each and every department, marketing department is also having certain roles and
responsibilities which are required to be fulfilled by the organisation in order to fulfil its duties
towards the Society (Loo and Leung, 2018). Fulfilling responsibilities towards the society is also
known as Corporate Social Responsibility. In order to accomplish certain tasks an organisation
should do research work so as to identify the potential markets with respect to company products
(Kraak and et.al., 2017). Markets, that provides an opportunity to the company to grow and
achieve a desired target and goal.
Beauty Giant is a company, that provides beauty products to all those potential
customers, who are seriously concerned regarding their beauty. Company provides, beauty
products on the basis of gender (Kraak and et.al., 2017). Company is making completely
different products for the females by the score of their skin is soft and the biological properties of
every individual is completely different. Beauty Giant is also offering anti - ageing products to
all those group of individuals who are in aged especially ladies who are at the age of 40-50 and
above.
The Toughest competitor of beauty Giant is Fair and Lovely (Sinapuelas, Wang, and
Bohlmann, 2015). This company is making its products only and only for the Female segment.
So, only for setting a benchmark in front of all the competitors the organisation is just trying its
hard to follow the below tasks:-
Listening To The Needs Of Customer:- This is really very essential for a company to listen the
needs of its customers by the score of customer is the king of market in the actual sense
(Sinapuelas, Wang, and Bohlmann, 2015). To cater the needs of customer, company has to make
products with the motive of satisfying their needs. If a company wants to make its roots in the
market and to be in good books of consumer then, its the duty of company, that, it observes and
read the mindset of consumers (Becker and et.al., 2018). Beauty Giant is practicing this
responsibility so that, it can withstand the corporate world.
 Internal Channels:- Survey is being done along with the researches and on that
basis sales team takes the desired action.
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 External Channels:- This is such a channel that, is focusing on the, promoting and
advertising of company products on the social media with aim of reaching to large
no. of mass in the nation.
Tracking the Current Trends:- It is very essential for a company to keep a sharp track on the
trending things in the market that can influence its products in no. of ways (Becker and et.al.,
2018). Company should also keep a track on its competitors regarding the strategy they are
following to promote their products; the schemes they are working on/ offering the customers
with the aim of grabbing a bigger market share.
Innovation:- It could be in any sense, regarding the product, the quality, size of product,
anything. Company should focus on making its customers surprise. If the customer is thinking
for the purchase of any product of company, and that too in small packing then, the company, by
offering and launching it in the market, can make the customer feel surprised. Beauty Giant has
launched its products in different sizes as per the customer need (Mintz and Currim, 2015).
Help In Improving Sales Process:- It is also a major responsibility of a company. Beauty Giant
is also trying to improve it sales process by delivering the customer related products directly, to
customer through different channels.
P 3. Application Of Marketing Mix To Planning Process
After the development of marketing strategy, an organisation has to work on the concept
of "Seven P Formula".The seven P formula is having a very crucial role in making the
marketing mix essential and also in the evaluation and revaluation of any activity of business,
which is required to be bring in process. Now, 7 P's of marketing are as follows:-
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Illustration 1: 7 P's Of Marketing
Source: (7 P's of marketing, 2018)
Marketing mix Beauty Giant Fair And Lovely
1. Product: The company/organisation,
before making the product,
should think about, how the
product has to be
designed/manufactured in
order to keep in mind the
needs and demands of his
ultimate consumer. After the
product is ready, company
should think on the ways
consumer will go to use its
product. Company should
always keep an eye on the
products of its competitors that
they are manufacturing.
No such practices are
followed.
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Beauty Giant also follow such
practices with the motive of
knowing, whether they are
having any competitive
advantage in the market on the
rivals.
Pricing This is the second most
important P, in this formula.
The pricing of the product
should be such that, every
consumer should be able to
afford it. If the price of product
would be too high then, the
consumers of lower and
middle segment would not be
able to afford it. On the other
hand if the price of product
would be too high, then, the
organisation would suffer
severe loss and there are
chances that, it may, have to
take exit from the competitive
world. Beauty Giant, has kept
the prices of its products
according to the segmented
market. It has adopted
skimming pricing strategy. It
has divided its products as per
the needs and affordability of
the targeted customer group.
It adopts competitive pricing
strategy.
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Place:- It is third most important
factor in the formula. It refers
to any particular place, from
where, the product/service
would be actually, sold to the
customer. The company
personnel, will take the report
of product which is being sold
by the whole sellers/retailers
appointed for selling the
product ultimately to
consumer. In this case, the
Beauty Giant, has also
appointed different whole
sellers as a distribution
channel at different localities,
so as to get the products
delivered to the customer.
Now, this can be done in
different ways by the
company. Company can send
their sales person for
delivering the product with
motive of accomplishing dual
purpose:- 1.) Product Delivery
and 2.) Also to get the
feedback of product from
them.
It directly, sells the products to
the dealer and sometimes to
the retailers.
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Promotion:- Fourth most important factor
in formula. Beauty Giant is
following this strategy with the
motive of promoting the
product more and more and
making the reach of product,
to each and every place and in
the reach of every person. The
company is giving more focus
on the beauty products and for
its marketing and promotion,
this beauty firm is taking the
help of female candidates.
Company is also trying to
promote its product on the
social sites by doing different
campaigns and promoting the
products in a different and
innovative way.
It uses only personal selling
and T. V. advertising.
People:- It is the fifth important element
in the formula. If an
organisation is making
something for its customers
then, there should be someone
who is ready to purchase the
products of company. It
happens in case when the
company has made the
products for its customers but,
It uses only salesperson as a
weapon.
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people are not ready to
purchase the products because
of some or other reason.
Rather than this, company also
needs people who can deliver
the product to the client. Not
only this, customer plays an
important role in building up
relationship with the customer.
Process:- It refers to the proper system
and process of organisation
that affect the execution of any
service. So, it must be ensured
by the organisation that, a
perfectly tailored process
should be followed so that, no
error takes place at time of
distribution of the products.
Beauty Giant, is focusing on
the proper process of
distribution of any
product/services so that, cost
can be lessen down. Tweaking
and enhancements can lead to
deduction of costs and
maximization of profits.
It uses mass customization.
Physical Evidence:- It means, to have a proof
regarding the product or
service has been delivered to
the client, Now, Beauty Giant
It is doing paperwork.
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after delivering the product,
just mark the product that has
been delivered and take the
signature of its client.
P 4. Evaluation of Marketing Plan
Beauty Giant has framed marketing plan in such a way, by focusing on following points
with the motive of successfully promoting business (Mintz and Currim, 2015).
Marketing Objective/Mission:- Main motive of marketing is to identifying the needs and
demands of its customers. It could be done more effectively by observing the needs of to be
customer by doing research in that targeted area (Mintz and Currim, 2015). Actually, it is the
basic function of any organisation in the society and satisfying its needs to the fullest.
Mostly, the companies target a particular segment of customers and design the products
accordingly like :- Beauty Giant has targeted, female customers for its product. Second, most
important thing is, it should keep in mind what is actually, to be delivered to the consumer.
Finally, knowing the outcome/response of customer is very crucial for the company.
SWOT Analysis:- For every company, doing SWOT analysis is very important. Strengths and
Weaknesses are the internal matters of company (Cooke, 2015). In case of Beauty Giant, its
strength is manufacturing of chemical free beauty products without use of any extraneous
harmful substances in it. Weakness is, it has to sell its product at some loss% because, customers
in rural areas are not well educated and in urban areas its costing in respect of advertisement is
quite high (Cooke, 2015).
Opportunities and Threats are completely external. Beauty Giant is, having a huge market
in rural areas as well as in urban because, people over there are using products of companies that
are not suitable for the skin, and causing skin problems to them (Cooke, 2015). On the other
hand, entry of rivalries, in this field, is about to increase. So, it's a big threat for the company to
make some suitable changes in its product that help them to sustain in the competitive market.
4 P's Of Marketing Mix:- The 4 P's of marketing mix are:-
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 Product:- It means the product which company is trying to offer ton its consumer should
be tangible, i.e. it should be something which could be easily touched, feel and seen. or
the intangible services like:- IT and Tourism Industry. It also includes:- Brands; Services
And Packaging (White and et.al., 2018).
 Price:- It determines the cost of that product, that the consumer is willing to pay with
motive of buying that product. It is determined by the forces of demand and supply. The
more higher the price, consumer won't be able to buy it. The more lower the price, the
seller will have to incur losses (French and Russell-Bennett, 2015).
 Place:- It is something, from where the buyer can easily purchase the goods (Alserhan,
2017). It also includes:- channels of distribution.
 Promotion:- It is the one, where marketer provides information regarding the product of
company to the consumers by different means of promotion:- advertisement, publicity
and sales promotion (Alserhan, 2017).
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Illustration 2: 4 P's of Marketing Mix
Source: (Marketing functions, 2018)

CONCLUSION
The report concludes that the following report is made on Beauty Giant that follows 7 P's
of marketing and is very effectively following the marketing plan. Assignment further includes,
roles and responsibilities of marketing and also its functions in respect of organisation.
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Cooke, E. F., 2015. An Update on the Concept of the Marketing Mix. In Proceedings of the 1983
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ONLINE:
7 P's of marketing. 2018.[Online].Available through;
(https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-
mix---from-4-p-s-to-7-p-s.)
Marketing functions. 2018.[Online].Available
through;https://medium.com/@stefanscott3/marketing-importance-of-marketing-mix-7ps-
8a5463fd070d
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