This assignment delves into the concept of the marketing mix, examining its historical evolution from the classic 4 Ps (Product, Price, Place, Promotion) to the contemporary 7 Ps model (adding People, Process, Physical Evidence). It analyzes various marketing theories and frameworks, including integrated marketing communications and destination marketing. Students are expected to demonstrate their understanding of these concepts by applying them to real-world examples and discussing the impact of technological advancements on the modern marketing landscape.