Marketing Essentials Assignment | Marketing Assignment

Added on - 06 Jun 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function..................................................................1P2 Roles and responsibilities of marketing related to wider organisational context.................3P3 Concept of marketing mix.....................................................................................................4TASK 3............................................................................................................................................8P4 Marketing plan for Your destination......................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing essentials is an important concept specially in the business environment wherethere is close competition among the various organisations dealing in the same industry. In orderto achieve success or receive the competitive advantage, it is crucial that marketing functionperforms its duties and responsibilities in an effective manner (Campbell and Martin, 2015). It isconsidered as the most important section of organisation as it has great impact on company’sperformance. Following report is prepared on Your Destination which is a courier companyoperating from a long time. Its aim is to become the best in its field for which the marketingmanager of same needs to perform different roles and responsibilities which will be discussed inthe given report. Apart from that, concept of marketing mix is also discussed which will furtherhelp in analysing the importance of each element of this concept. Thereafter, it will be discussedthat how Your destinationcan develop in future by following a marketing plan for it.TASK 1P1. Roles and responsibilities of marketing functionIn order to carry out the functions of organisation in an appropriate manner, it isimportant that each of its department works with high efficiency. Since the referred commercialunit is a huge, it has different divisions among which the marketing department is one of themost crucial one. It is only section of “Your destination” which is in direct contact withcustomers and helps in sales of the organisation. For this, it is necessary that skilled employeesare appointed for the post of marketing manager so that he/she can perform the work as accepted.Marketing function is important from the view point of business (Dibb and Simkin, 2013). Thus,it plays a vital role in promoting and achieving organization’s mission and the vision. Thisfunction is also responsible to attract the new prospects, investors and customers. The roles andresponsibilities of marketing function are as follows:-Market Research:“Your destination” courier service believes in doing study of theindustry, as to be successful in the market, organization must have a complete idea aboutthe current trends of the business. Marketing team is responsible to collect the data onconsumers, competitors and market place so that company can work accordingly. Market1
research helps an organisation to know the needs and preferences of customers whichthey are looking for. The customers always look for service from a company which canprovide them maximum satisfaction (Fader, 2012). The referred organisation provides thebest services to its customers. It works with complete logistics packages and ensures thatthe courier service which they are providing in the market are having reliability andflexibility too.Pricing -Thisis another function whichhelps company to become successful in themarket. Organisation always set prices according to their competitors. Having lowerprices than the challengers always help to have a win-win situation. To know the prices inmarket area, marketing department helps courier services. If company wants to attractcustomers towards their services then organization has to provide them with the bestservices with lower prices than competitors (Garrigos-Simon, F Lapiedra Alcamí andBarberá Ribera, 2012). The referred organisation also does the same.They provide betterservices at reduced prices to the customers. Setting prices according to the market giveshope to companies to get success in the long run. Courier companies has started keepinglower prices to make themselves stable in market. Once they get established they increaseprices but Your Destination is one of those courier service which maintains stability intheir price.Promotion:It is another function thathelps companies to be recognized with name.Organisations promote themselves with many different criteria such as advertisement,personal relation, direct advertisement, etc. These different criteria helps enterprises toget recognized by customers. This function is effectively performed by the marketingmanager as it helps company to reach its target audience that further assist the consumerswith various after sale services. It is an important department for those too who arelooking for the best services in courier segment. Through advertisement, consumers getto know the whole vision of organisation.Roles and Duties performed by marketing functionAssessing the requirements of clients– In order to provide the required services to thecustomers it is important that this is identified that what actually is demanded by the customers.For this marketing manager use various tools and techniques such as using the appropriate2
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