Marketing Essentials Assignment | Marketing Function

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...................................................................................................... 3
TASK 1................................................................................................................... 3
P1 Key roles and responsibilities of the marketing function...............................3
P2 Roles and responsibilities of marketing relate to the wider organisational
context............................................................................................................... 4
M1 Roles and responsibilities of marketing in the context of the marketing
environment....................................................................................................... 5
M2 Importance of interrelationships between marketing and other functional
units ................................................................................................................... 5
D1 Key elements of the marketing function and how they interrelate with other
functional units................................................................................................... 5
TASK 2 .................................................................................................................. 6
P3 Various organisations apply the marketing mix to the marketing planning
process .............................................................................................................. 6
D2 Marketing plan that tactically applies the use of the 7Ps..............................7
TASK 3................................................................................................................... 8
P4 & M4 Produce and evaluate a basic marketing plan for your destination......8
CONCLUSION....................................................................................................... 10
REFERENCES........................................................................................................ 11

INTRODUCTION
Marketing refers to a process and also some activities which are associated with the
selling and also the purchasing of goods and services. In this involves selling, promoting and
also delivering of goods to the individuals. In the marketing process seller sells the goods to
buyer in exchange of money (Dibb and Simkin, 2013). Your destination is an organisation
which is specialises in the field of private personal hire to the industrial level facilities related
to the transportation. In this present business report mentions about the key responsibilities
and also duties for the officer of marketing. In this report going to discuss about the roles and
responsibilities which will contribute to the wider company’s. Under this report there is a
comparison of 7p’s among the two different organisations. In this present business report
going to prepare the basic marketing plan for the nationwide expansion.
TASK 1
P1 Key roles and responsibilities of the marketing function
MEMO
To: Marketing Manager
From: Senior Executive
Organisation: “Your Destination”
Subject: Key duties and responsibilities for the Marketing Officers and a proposed structure
and
operations of the marketing department
Marketing is a most necessary activity of every business organisation like for an instance
render opportunities to company for the purpose of interact with the other people. It is very
helpful in the buying decision. Regarding this, the manager is responsible in preparing the
marketing related strategies. The key roles and also responsibilities related to the marketing
functions given below as above:
Product- It is that thing which satisfies the needs and also wants of people. It is necessary for
company is to produce the good quality product at the reasonable cost. The role of this
product department is to focus on the quality and quality of products and also manufacture the
products on the basis of the needs and wants of people (Berkowitz, 2016). The main
responsibility of this department is to use the new technology in the process of manufacturing
of new products and also make changes in the existing products.
Promotion- It is an important and also an essentials part of the marketing. Promotion is very
effective and beneficial strategy in context to attracting the people towards the products and
also services of company. The main role of this department is to prepare the attractive
advertisement and also aware people about the existing and also new products of the cited
business organisation. The Your Destination business firm do the promotion with the help
giving advertisement from the news papers, television, holders, banners and many other
ways. This company do the paid promotion as well as the unpaid (Jones and Rowley, 2011).
It is a best and an effective way to communicating with the customers.
Distribution- In this function of marketing, the various kinds of equipments for delivering

the services related to the National Express comes. It is very difficult for the company is to
use the cost effective channel of distribution and from this the cost or price of distribution
will be reduced. It is necessary for the manager of cited business firm is to select the best and
also effective channel of distribution from this the product will be delivered properly in order
to achieving the of an organisation. The main role of this department to delivering the right
quantity of goods at the right time and at the right place. With the help of this customers will
avail its services in proper time.
Selling- Under this marketing function, the role of this department is to selling the products
of company by convincing the customers. If company will make the goods on the basis of
demand of customers then in this case it will be beneficial for the cited business firm. It will
help in enhancing the productivity and also the profitability of business.
Financing- Regarding the marketing related activities, financing manager arranges the funds
for the promotion related activities (Wirtz, 2012). Funds are necessary for the marketing
related activities.
The main responsibilities of manager are to arrange the funds for the marketing related
activities.
Price- it impacts on the business because each and every customer the goods on the
reasonable costs. It is regarded as an amount or a cost which is necessary to change through
the business organisation. It is important for the company is to make some changes in the
existing pricing structure and also make the new structure.
Production- It is an essential part of company (Baker and Saren, 2016). The main work of
this department is manufacturing the goods according to the tastes and also demands of
customers. The role of this department is to focus on the quality of products. It is necessary
for this department is to using the new and also advanced technology in the process. With the
help of this the cost of production will be reduced and the additional wastages will also be
minimized. From this company can provide its goods to customers at the reasonable cost.
P2 Roles and responsibilities of marketing relate to the wider organisational context
MEMO
To: Marketing Manager
From: Senior Executive
Organisation: “Your Destination”
Subject: Roles and responsibilities of marketing relate to the wider organisation
Human Resource- It is a department which focus on increasing the productivity and also
growth of business. This department monitor and also controls all business. The main role of
this department is to recruit and select the most capable persons who can do the work of
company in a very effective and efficient manner. Another role of this department is to
executing the policies at work place, recruiting, selecting candidates, performance appraisal
etc. It is the responsibility of this department is to implement the plans and policies at
workplace in an effective and also a proper manner. The Human resource manager gives the
training to staff members for the purpose of enhancing their skills and also capabilities.
Marketing- This department plays an important role to aware people about the company and
also its products. The marketing department does many different activities such as
distribution, selling, promotion, packaging etc. These all are the main and necessary functions
of marketing. It is important for this department is to increasing the sales and good will of an
organisation. It is the duty of marketing manager is to distribute the goods at the proper place